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Publication or Company WGBH (Digital Marketing Products Services)
Job Title HTML Email Producer
Industry Marketing
Job Duration Full Time
Job Location Brighton, MA
Job Requirements Department Overview:
The Digital Marketing Services Department collaborates with local and national teams to maximize engagement and revenue in three key digital areas:

Platform strategy and execution: recommend and drive technology due diligence and platform strategy specializing in one-to-one relationship building which includes four core platforms: CRM, marketing automation, e-mail, social media, digital analytics and integration with CMS.

Direct Marketing Strategy and Execution: recommend and execute digital marketing and social media/community management (online, email, mobile, social) to increase one-to-one relationship engagement and revenue. Aggregate data across platforms to recommend strategies and to maximize effectiveness for local, national and CDP.

Engagement and Content Strategy and Execution: recommend and execute digital content and new media strategies to help drive engagement and increase one-to-one relationship building and revenue.

Position Overview:
Under the supervision of the Associate Director of Digital Marketing the Digital Marketing HTML Producer’s primary goal is to leverage the day-to-day usage of the WGBH.org platform ecosystem, including e-mail, marketing automation, mobile, social, web publishing, and others as needed, to ensure that DMS meets revenue and engagement goals for WGBH. The ideal person for this role is an html production expert, for both email and web pages, who excels at executing marketing email.

The Digital Marketing Email Producer works closely with the entire Digital Marketing Services team to ensure that our online goals are met by utilizing the WGBH.org platform ecosystem.

This role gathers creative assets, such as copy and images, and utilizes them to construct email and webpages, as well as scheduling and executing test sends, deployment of email and verification of sends.

This role will finalize design assets in support of DMS, including construction of email and webpages in Dreamweaver and/or hardcoding HTML webpages to meet design standards.

This position will support the execution of client's digital fundraising and engagement campaigns. They will support overall DMS work as a service bureau, including creation of new HTML email templates for clients based on Photoshop design mock-ups.

Additionally this role will execute email campaigns and generate reports. Troubleshoot HTML rendering issues and make suggestions for coding improvements to enhance the renderability across a wide range of popular email clients (Outlook, Hotmail, Yahoo!, Gmail etc.). Conduct quality assurance reviews, including monitoring of metrics, and other activities to ensure the accuracy and timeliness of email deployments.

This position will also assist with website a/b tests via Optimizely software, including replacing or altering graphics, text alterations and other experiments as directed. Gather data and generate reports from a/b tests.

Tasks such as the resizing of images and other content modifications will also be handled by this person.

Skills Required:
• Three to four years of manual HTML coding and CSS experience required, two to three years of Dreamweaver experience preferred.

* Two to three years of digital marketing experience required, including one to two years with marketing automation software preferred. Marketing and fundraising experience preferred, but not required.

• Must be proficient in Photoshop

• 2+ years working with content management systems

• 1+ years working with enterprise-level email marketing systems and marketing automation platform.

• Working knowledge of Microsoft Office

• Proven ability to manage multiple priorities and projects; multi-tasking while meeting tight deadlines

• Ability to analyze data and translate findings into meaningful reports, including email performance, email deliverability and a/b website testing

• Ability to work independently and be self-motivated and proactive in achieving individual and team objectives

• Strong interpersonal skills, including collaborative working relationships; intercultural skills and experience a plus, along with strong customer orientation

Educational Requirements:
Bachelor’s Degree or equivalent work experience is preferred.
Experience with marketing automation software preferred.

About Our Company WGBH is PBS's single largest producer of content for television (prime-time and childrens' programs) and the Web. Some of your favorite series and websites Nova, Masterpiece, Frontline, Antiques Roadshow, Curious George, and Arthur to name a few are produced here in our Boston studios. WGBH also is a major supplier of programs heard nationally on public radio, including The World. And were a pioneer in educational multimedia and in media access technologies for people with hearing or vision loss.
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