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Publication or Company Pratt Institute
Job Title Social Media Coordinator
Industry Marketing, Public Relations
Job Duration Full Time
Job Location Brooklyn, NY
Job Requirements Position Summary

The Social Media Coordinator is responsible for developing, executing, and monitoring social media strategies that are designed to increase the visibility of Pratt Institute. The Social Media Coordinator promotes timely content informed by press initiatives, e-periodicals, video content, institutional news,events, and exhibitions through the Institute’s electronic platforms.

Position Duties

Develop, execute, and monitor the Institute’s overall social media strategies, campaigns, and day-to-day activities
Draft, update, and enforce appropriate policies and procedures regarding Pratt’s social media program; provide social media support to members of the Pratt community as requested
Collaborate with colleagues and faculty to promote ongoing press, editorial, and video efforts across the department as well as broadcast student and faculty accomplishments and institutional news
Maintain institutional voice across all social media platforms and adhere to Pratt messaging guidelines
Prepare monthly updates bench marking effectiveness of outreach across the Institute’s social media streams and interpret analytics to provide insights
Research and respond to all social media inquiries in a timely fashion and serve as an advocate of Pratt in social media spaces
Monitor and stay apprised of trends in social media tools, trends, and applications using data to inform and shape future strategies
Educate members of the Pratt community about strategic benefits of social media opportunities
Assist with media relations activities and social events and public programs as needed
Perform other related duties and projects as assigned
Provide ongoing administrative and editorial support as necessary

Experience and Qualifications

Education: Bachelor’s degree

Experience: Social media, blogging, editorial and online marketing experience is a plus; experience with WordPress, Constant Contact, SquareSpace, and HootSuite a plus

Skills/Knowledge: In-depth knowledge and understanding of social media platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, Flickr, Pinterest, Tumblr, etc) and their respective participants; a track record in delivering timely, accurate work along with demonstrating good follow-through; ability to multi-task and build and maintain relationships while working in a fast-paced environment; good technical understanding and ability to pick up new tools quickly; exceptional organizational, interpersonal, and time management skills; superior verbal and written communication skills; and strong commitment to adhering to consistent messaging and brand guidelines.

To Apply:

**Please apply directly to Pratt career site**

In order to be considered please submit a resume, a cover letter that includes salary history, and the names and contact information for three professional references.

Job Location
Brooklyn, New York, United States
Position Type
About Our Company Founded in 1887, Pratt Institute is an independent college with its main campus located on 25 acres in the Clinton Hill section of Brooklyn. We also have a substantial presence in Manhattan at our historic 14th Street Building. Pratt enrolls over 4400 students from 50 states and 72 foreign countries in our Schools of Architecture, Art and Design, Information and Library Science, and liberal Arts and Sciences. Our benefits package includes a TIAA/CREF retirement plan.

Pratt Institute is an equal opportunity employer.
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