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Publication or Company CafeMom
Job Title Ad Optimization Analyst
Industry Internet/Online/New Media, Social Media
Salary
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements We are looking for an energetic, solutions-oriented team member who loves analytics and Excel! This person will be responsible for managing numerous digital ad campaigns as well as identifying & testing new strategies to drive optimal media performance for our advertisers. Position reports directly to the VP of Audience Targeting.

Responsibilities:
• Help manage a variety of digital display campaigns via real-time bidding/programmatic buying – input campaigns into a DSP (media buying platform) and QA throughout flight
• Assist with optimizing campaigns for a variety of success metrics including CPM, CTR, CPC, CPA, and viewability – seek opportunities to improve campaign performance
• Track, analyze, and update daily reports – help maintain a database of campaign performance and provide Account Managers with regular reporting

Requirements:
• Bachelor’s Degree and/or 1-2 years related experience
• Strong interest in digital marketing and/or media buying
• Basic/conceptual understanding of any aspect of the digital media industry (social media, SEO, etc.).
• Strong knowledge of MS Excel
• Strong analytical skills
• Ad operations knowledge a plus!

Compensation:
A competitive base salary will be offered. In addition we offer health/ dental/vision benefits, 401k, life insurance, paid vacation/ sick/ personal time, and many perks.

How to Apply:
Interested candidates should submit a resume and cover letter with salary requirements to hr@cafemom.com. The subject line of your email should read "Ad Optimization Analyst".

We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted. CafeMom is an equal opportunity employer.
About Our Company CafeMom is the leading media company for moms, reaching an audience of more than 20MM monthly users across our properties (CafeMom, Mamas Latinas and The Prowl) and social platforms. CafeMom.com delivers engaging editorial content, high quality video, and a vibrant community where moms can connect, give and get advice, be entertained, and make friends. Launched in January 2012, MamásLatinas.com is already the leading bilingual online destination for Latina moms reaching 1MM monthly unique visitors. The Prowl, a recently launched social shopping platform, provides inspiration and advice as users shop for themselves and their families.

Across all of its platforms, CafeMom is the leader in developing custom programs for top brands, making it the premier strategic marketing partner to brands that want to reach moms in a changing digital environment.

Rapidly growing, CafeMom is a dynamic company always looking for great people who can have an immediate impact.
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