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Publication or Company Hanley Wood
Job Title Senior Social Media Manager
Industry B2B Publishing, Internet/Online/New Media, Magazine Publishing, Marketing, Social Media
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location Minneapolis, MN
Job Requirements Senior Social Media Manager

Hanley Wood Marketing is seeking an experienced Senior Social Media Manager to define innovative and highly effective digital strategies for our clients. This client facing role will be responsible for developing and executing strategic social media and digital initiatives, including developing and managing viral marketing campaign and integrating digital media into the overall business strategy of our clients.

Primary Essential Duties:

Work directly with clients to develop and maintain a comprehensive social media strategy that utilizes social media marketing techniques to increase visibility and traffic
Author client-facing social media POVs, lead business development in social media, and present social strategy to clients with confidence.
Play a planning role, guiding community management and outreach activities to ensure activities support the editorial plan and align with the overarching program strategy, to generate the maximum engagement from audiences.
Lead social media strategy and performance meetings with clients.
Provide the strategic foundation for social media activation, and its connection to all other marketing touch points.
Manage all social activity across Facebook, Twitter, LinkedIn, YouTube, and other networks to ensure a steady flow of content and a responsive social presence.
Engage with social influencers to create beneficial relationships and grow the footprint with key audiences for clients.
Contributes to thought leadership around engagement practices, measurement and process.
Works with cross-functional teams to develop integrated marketing plans.

Experience, Skills and Talents Required:

4-6 years experience in related field (e.g., interactive agency, marketing, advertising, market research, public relations)
Excellent presentation skills with the confidence and integrity to earn client and internal team confidence quickly
Understands the interaction between strategy, content and audience management
Very familiar with all major forms of social media and has actively cultivated his/her own network on at least one of the social media sites
Has proven experience helping to create and implement social media / real-time marketing campaigns
Proven deep understanding of social media platforms including Facebook, Twitter, YouTube and Pinterest
Experience using listening & reporting tools like Facebook Insights and Radian6
Basic understanding of SEO and SEM
Proficiency in MS PowerPoint, Word, and Excel
Works well with cross-functional teams
Excellent verbal, written and presentation skills
Ability to thrive in a fluid and entrepreneurial environment

Education and Certifications Required: Bachelorís degree required.

The above job description is designed to indicate a general sense of the duties and expectations of this position. It is not intended to be interpreted as a comprehensive inventory of all duties and responsibilities required. As the nature of our business demands change, so too may the duties of this position.
About Our Company Hanley Wood is the leading business-to-business media company serving the housing and construction industry, and one of the top 10 B2B media companies in the country.

We are over 500 employees strong with offices nationally. We enjoy a corporate culture that simultaneously encourages high levels of creativity and productivity. Those who thrive in a dynamic, fast-paced environment and are motivated by personal and team success will find a challenging and rewarding career here at Hanley Wood.

You owe it to yourself to work for a dynamic company. Employee satisfaction is important to us, so we provide competitive compensation and benefits with a dynamic workplace setting. If you meet the required skills and qualifications and want to learn more, apply on line at http://hanleywood.com/?page=careers and follow us on Twitter @HanleyWood and @hanleywoodHR.

Hanley Wood is proud to be an Equal Opportunity Employer. m/f/d/v
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