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Publication or Company Office of Communications and External Relations
Job Title Assistant Director of Interactive Media
Industry Internet/Online/New Media, Marketing, Social Media
Salary Competitive
Job Duration Full Time
Job Location Boston, MA
Job Requirements The Assistant Director of Interactive Media will take a leadership role in developing HMS's digital presence. This involves managing digital projects and optimizing a variety of HMS's e-communications channels, including web (all adaptive technologies from desktop to mobile), search optimization, e-newsletter distribution, and social media management. The Assistant Director will work with members of the Office of Communications and External Relations (OCER), as well as content administrators in HMS departments, in ensuring that e-communications goals are met.

Harvard Medical School is a world leader in biomedical research, and its digital channels are highly trafficked by prospective students, researchers, media, members of affiliate institutions and the general public. The Assistant Director ensures that these audiences' needs are represented in all OCER digital communications. The Assistant Director also helps optimize the HMS content management system (currently built on a Drupal platform). Since HMS web contributors typically do not have an expertise with web publishing applications, it is essential that the Assistant Director understands technical aspects of web publishing and effectively translates CMS functionality and digital publishing guidelines to a novice audience.

The Assistant Director reports to the Director of Interactive Media and is a member of a three-person web team (the third person being a Digital Content Strategist). The web team works closely with the writers, editors and designers within OCER, as well as the Shared Platforms team in the IT Department. All three teams are smart, energetic and supportive of each other.

Manage digital projects and provide strategic recommendations: Spearhead e-communications projects, ensuring best practices are applied from inception to completion. Monitor project timelines and deadlines, and collaborate effectively with members of OCER and the HMS community. Keep abreast of technology trends and provide recommendations for digital e-communications strategy and implementation.

Optimize e-communications: Take a leadership role in keeping HMS's web, search, e-newsletter, and social channels relevant and useful. This includes initiating projects to increase the number of subscribers to the weekly Harvard Medicine News e-newsletter as well as ensuring the visibility of HMS content in search engine results. Assist the Digital Content Strategist in increasing the effectiveness and responsiveness of social media channels as both a listener and publisher. Collaborate with the web and IT's Shared Platforms teams in the development of a digital, mobilized version of Harvard Medicine print magazine counterpart, as well as support the discovery, development and implementation of an Intranet redesign.

Point-of-contact for HMS content administrators: Collaborate with IT Client Services in serving as the point of contact for HMS web contributors who need assistance using the Drupal CMS. Enhance and maintain the web team's self-paced, online Drupal trainings for content admins and provide hands-on assistance when needed. Collaborate with the web and IT's Shared Platforms teams, as well as external vendors, on application usability issues and bug tracking related to a range of digital products used by OCER.

Manage email lists and send e-communications: Manage lists that enable accurate outreach to the HMS community and send e-communications via HMS's Silverpop email delivery tool. Collaborate with the other members of the web team in posting emergency communications to the HMS community via email and the website. Assist the Digital Content Strategist and members of the Editorial department in posting updates to HMSí Facebook, Twitter and LinkedIn social media tools.

Analytics: Using the school's Google Analytics account and other analytics tools, contribute to regular reports that assess the ongoing effectiveness of all HMS's e-communications channels. Establish benchmarks and interpret data in multiple views to provide actionable recommendations to senior management.

Customer service ethic: Demonstrate a strong customer service ethic and a positive can-do attitude among members of the HMS community on web-related activities.

Basic Qualifications: Bachelorís degree preferably in English, Communications or related field. 5+ years of related experience required, with academic or non-profit experience preferred.

Additional Qualifications:
1. Working knowledge of HTML, CSS, Content Management Systems, and Internet technologies and tools such as Flickr, Hootsuite, Google Analytics and e-mail delivery tools like Silverpop; ability to use the Adobe Creative Suite (e.g. Photoshop) is required.
2. Demonstrated experience managing projects with variety of stakeholders. Detailed documentation skills with the ability to multi-task and balance competing priorities under deadline.
3. Understanding of Search Engine Optimization and how coding, content and page linking work together to increase keyword relevance and drive placement in search engines.
4. Enthusiasm for exploring and learning about emerging technologies and platforms.
5. A predilection for auditing and classifying information and the ability to logically categorize and structure information for written reports and strategic recommendations.
6. Results-oriented with a premium on accurate, timely execution. Desire to work in a fast paced environment. Ability to adapt to changing priorities, envision the repercussions of technical choices, and the project future needs against an established budget.
7. Must be detailed and able to work independently.
8. Strong written and verbal communication skills.

About Our Company Harvard Medical School is one of the world's preeminent institutions in medical education and research. The breadth and depth of its scientific and clinical disciplines are unsurpassed. The Medical School is the largest of Harvard's graduate faculties and has traditionally been a trend-setter for many University-wide initiatives. Careers at Harvard Medical School are quite diverse ranging from entry-level to senior leadership opportunities. These exciting positions span the areas of general administration, finance, grants administration, human resources, communications, development and fundraising, animal care, research, engineering/biolocially inspired engineering, information technology, library sciences, custodial services, facilities/construction and many more. Harvard offers an unbeatable assortment of benefits that add substantially to the total compensation package:
Generous paid time off. Eleven holidays, three to four weeks of vacation, three personal days and twelve accruable sick days.
Complete health, dental, life, and disability insurance. Broad, flexible coverage to protect your health and financial security as well as that of your family.
Liberal Tuition Assistance Plan. Substantial reductions on fees for both undergraduate and graduate courses in the subject of your choice.
Open access to University-wide educational, recreational and cultural resources. Free admission to Harvards world-class museums, libraries and athletic facilities, along with programs focused on skill-building, wellness and more.
Financial programs and special discounts.
Fully funded staff retirement and tax-deferred investment plans,plus savings on insurance, mortgages, public transportation and tickets to major events.
We invite you to learn more about our job opportunities at the oldest institution of higher learning in the country at Employment@Harvard. Discover the possibilities at the Harvard Medical School.

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