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Publication or Company Institute for Integrative Nutrition
Job Title Marketing Automation Manager
Industry Marketing
Salary Competitive
Benefits
Job Duration Full Time
Job Location New York, NY
Job Requirements Responsibilities:
The Marketing Automation Manager is responsible for getting under the hood of the marketing automation platform and CRM systems. This person understands how to work in content management systems for web publishing and how to get different technologies to work well together. It’s also critically important this person understands how to apply technology to support a business process and campaign workflows. Responsibilities may include but are not limited to:
- Work in close partnership with the Marketing Data Analyst
- Manage and maintain implementation of Marketing Automation and CRM platforms
- Keeps the lead flow highway efficiently moving between the MA and CRM platforms
- Continuously improve and optimize lead scoring rules
- Stay abreast of current technologies and developments in demand generation and digital marketing

Knowledge, Skills and Abilities:
- Strong understanding of digital marketing and demand generation
- Expert Marketing Automation skills on any platform
- Intermediate to Expert CRM Administration Skills
- Must have specific experience with Marketo and Salesforce
- Business workflow
- Strong analytical skills with marketing science
- Can test and analyze workflow, content, lead scoring and tactics for improvement.
- Web development and digital design skills (HTML at a minimum)
- API integration with CRM platforms and Web properties

Benefits:
- Beautiful, centrally located modern offices with a natural work environment
- Work with like-minded, health-oriented colleagues
- Organic breakfast and lunch
- Staff that bonds together over lunch every day!
- Complimentary in-house yoga classes
- Full health care benefits
- Staff retreats to destinations like Kripalu
- Paid vacation days and major holidays
- 401K with 5% employer contribution
- Fresh flowers on your desk every week
- Monthly TransitChek pass
- Biweekly chair massages
- Chiropractic adjustments
- Staff concierge service
About Our Company Wouldn't it feel great to wake up each day knowing that you're part of a dynamic organization that's on the cutting edge of the health revolution in America? That’s what the staff at The Institute for Integrative Nutrition experiences, and you could too!<br /><br />Since 1992, the Institute for Integrative Nutrition has been at the forefront of holistic nutrition education, offering the world class Health Coach Training Program to over 30,000 students and graduates in more than 100 countries worldwide. Our mission is to empower people to improve their own health and happiness and become role models for their clients, friends, families, and communities. Students use their training to teach others how to be healthier and happier, creating a rippleeffect that transforms the world. IIN is committed to further spreading this health revolution by supporting charitable organizations that share in this mission.<br /><br />Guest speakers at Integrative Nutrition are the world’s leading experts in nutrition and wellness, including Andrew Weil, MD, Deepak Chopra, David Katz, MD, and Mark Hyman, MD. Our curriculum covers nutrition, lifestyle choices, business training, and coaching, and guides students step by step to launch their own health coaching practices. Students learn about a wide variety of dietary theories and are encouraged to integrate traditional nutrition philosophies with modern health concepts. Guided by the principl
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