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Publication or Company Crowdcentric
Job Title Director of Marketing and Communications
Industry Advertising Agency, B2B Publishing, Conferences/Events, Internet/Online/New Media, Social Media
Salary Under $100K
Benefits Bonuses, Flexible Hours, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements ROLE SUMMARY

The Director of Marketing and Communication is responsible for planning, development, and implementation of all of Crowdcentric’s marketing and communications strategies, including public relations activities.

Reporting directly to the CEO, this role demands a candidate that is energetic, creative, entrepreneurial, and has an exceptional eye for detail. The position will be based New York City, but as a global role will also cover other parts of North America, Europe, Asia-Pacific, Latin America, and Africa.

SPECIFIC RESPONSIBILITIES:

Communications:
+ Overseeing branding and messaging for Crowdcentric
+ Manage general public correspondence and customer support

Content Marketing:
+ Producing marketing content for blogs, external media partners, and emails/newsletters
+ Overseeing content and calendar for email, website, blog, Facebook, and Twitter
+ Developing specific media strategies and digital campaigns around events and initiatives
+ Design, implement, and facilitate annual global marketing plan across all Crowdcentric business functions
+ Develop content strategy for online and offline marketing materials (i.e. sales collateral)
+ Define and execute marketing campaigns in support of Crowdcentric’s business objectives
+ Develop promotional materials including marketing collateral to share with partners
+ Collaborate with Editorial Lead to find and engage with freelance writers for blogs, etc

Web & Mobile Analytics:
+ Overseeing ongoing market research, social media monitoring and data analysis initiatives

PR and Publicity:
+ Developing and pitching story ideas on a variety of topics
+ Fielding incoming media inquiries and assembling relevant background materials
+ Writing, distributing, and following up on press releases and calendar listings
+ Negotiate with and secure media, marketing, and community partnerships across targeted industry verticals

Community Management:
+ Manage social accounts and digital campaigns for Crowdcentric

QUALIFICATIONS/SKILLS

The Crowdcentric team operates in a nimble, lean, personable and highly collaborative way. We think big and have a huge ambition to help the world’s greatest people form deeper and more meaningful connections through collaboration. We are looking for an individual who shares this ambition and our values. A passion for emerging media and technology is a must.

+ BS/BA in Marketing or Communications or related field
+ 2 years experience at director level or 5 years experience in a strategic marketing/communications or journalism role
+ Minimum of 2 years experience with data analysis and presentation
+ Ability to write/edit in a variety of writing styles, ability to draft materials on a wide range of topics, with strong editing and proofreading skills.
+ Experience with paid media and advertising
+ Detail-oriented with the ability to manage projects from inception through execution
+ Excellent communication skills, both verbal and written
+ A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment + Entrepreneurial, self-starter with hands-on approach

This position will be full-time, based in NYC and will begin May 1, 2014, and offers a comprehensive package with health benefits and salary commensurate with experience.
About Our Company Crowdcentric Media owns and operates Social Media Week, a global conference and media company which captures, curates and shares the latest trends, ideas and information in regards to how businesses, society and cultures make progress in a globally connected world.

“Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer – ideas, strategies and insights shared by the people who are shaping the future.” – Ellen McGirt. Senior Writer, Fast Company

Social Media Week hosts two global conferences each year. Each conference takes place simultaneously in multiple cities around the world, with thousands of individuals and organizations working together to host panels, workshops, talks and industry networking events.

As we continue to expand we are looking for a number of new editions to the team, specifically brilliant people who believe in our mission and people who have a passion for how technology is reshaping the world around us.
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