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Publication or Company SBG Media Inc
Job Title Online Media Buyer
Industry Internet/Online/New Media, Marketing, Mobile, Other Publishing, Sales/Advertising Sales
Salary
Benefits
Job Duration Full Time
Job Location New York, NY
Job Requirements -BA/BS preferred (preferably in Marketing, Advertising, Econometrics or related field).
-2+ years of relevant online marketing/digital media planner/buyer/optimizer experience, with a with a track record of success in direct response marketing through the online display channel.
-Experience with real-time bidding and programmatic buying.
-Knowledge and experience using software to perform duties, including but not limited to Demand -Side Platforms, Ad Servers, Analytical software & tools.
-Familiarity with ad serving & tracking technologies (e.g. DFA, Facebook Power Editor, Google AdWords etc.)
-Extensive knowledge of analytics/reporting social tools (YouTube Analytics, Facebook Insights)
-Proficient working with Microsoft Office application, with strong Excel and PowerPoint skills.
About Our Company We are a Web-centric marketing firm in NYC. We have been helping all kinds of businesses achieve terrific ROI on their marketing investments for almost ten years. We are a balanced team of industry veterans and new talents, and would like to add an Online Media Buyer to our team!

The Online Media Buyer will be responsible for working with clients, agencies, sites/publishers and internal management to plan and buy online media using unique and strategically appropriate media approaches.

Main responsibilities will be:

-Research new advertising opportunities and establish relationships with new publishers
-Design and execute direct response marketing campaigns in the online display channel
-Contract monthly advertising campaigns with ad networks and external publishers
-Find innovative solutions in online media channels to meet our client acquisition and ROI goals
-Monitor, analyze and optimize ongoing advertising campaigns
-Expand our marketing reach by learning about new technologies and trends in the field
-Optimize media spend making real-time adjustments to ads, targeting, and bidding, on social buying platforms
-Track key metrics across multiple data sources to measure media campaign effectiveness
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