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Publication or Company Thomson Reuters
Job Title Digital Marketing Manager, Reuters Video Startup
Industry Internet/Online/New Media, Mobile, TV/Cable
Benefits 401K/403B, Bonuses, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements Reuters is the world’s largest news organization. We employ over 2,700 journalists in 200 countries and are trusted by consumers, the media and financial markets to provide real-time text, images and video across every type of news and in more than 20 languages. We are part of Thomson Reuters the world’s leading source of intelligent information for businesses and professionals with a market cap of over $28 billion.

As part of our drive for innovation and growth, we are launching a video start-up that will provide a completely new type of video news service. This is a unique opportunity to join a consumer technology start-up within one of the world’s leading content producers and brands. You will be a founding member of a small team that builds and launches this revolutionary product.

The Digital Marketing Manager will have responsibility for recruiting and engaging subscribers for this new product globally. Managing a small team, you will identify, execute and measure direct marketing campaigns that generate paying subscribers. You will be a hands-on professional with significant experience in digital paid-user accusation who enjoys testing new acquisition ideas, detail and delivering results. As this is a start-up, you will be comfortable with building campaigns from the ground up and relish the nimbleness, creativity and entrepreneurship that a new business demands.

Key accountabilities:
• Implement marketing strategy
• Define system needs (CRM, ESP, billing etc.)
• Manage complex multi-country marketing campaigns using tools such as PPC, SEO, online, e-mail, affiliate and social marketing campaigns
• Implement and manage rigorous optimization and testing processes
• Develop and execute innovative ideas that drive customer engagement
• Deliver regular reports on competitor activity and wider market analysis
• Deliver qualitative research providing actionable insights about existing customers and prospects

Decision rights:
• Manage direct marketing activity
• Manage user funnel
• Vendor selection and management
• Advise on product, branding and technology
• Advise on pricing

Performance measures:
•Subscriber volume and profitability
• Total users and engagement
• CPA and conversion
• Quality and innovation of work

Key relationships:
• Report to business head
• Work with product and technology team to implement systems and identify new features that engage users
• Work with finance and analysis team to develop forecasting and modeling tools
• Work with designers to develop branding and marketing collateral
• Work with editorial team to understand product direction and development
• Work with vendors, partners and consultants to support team objectives

Experience and skills:
• Quality (5 years +) experience with implementing and managing sophisticated online customer acquisition campaigns
• Significant experience using and implementing customer management tools
• Quality experience in developing marketing assets and working with vendors
• Significant experience in digital campaign measurement, user reporting and forecasting
• A sense of humor

Please note: due to the proprietary nature of the Reuters Video Start-up it will operate in stealth mode until launch and we are limited as to the level of detail we can supply to candidates initially.

About Our Company At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
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