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Publication or Company Boutique Beauty Public Relations Firm
Job Title Social Media Manager
Industry Internet/Online/New Media, Public Relations, Social Media
Salary Leave Blank
Job Duration Full Time
Job Location New York, NY
Job Requirements DESCRIPTION

Managerial: The position will report to the Director of Social Media

Manage and empower social media junior staff, while managing the expectations of senior team members.
Able to function and integrate across multiple business units.
Manage/oversee multiple projects and campaigns simultaneously.

Social Media Activity
Maintain and enhance relationships with online influencers and identify opportunities to engage and cross-promote.
Oversee tasks such as content calendar development, vendor coordination, client reporting, and budget management.
Implement social media strategy initiatives, including project management and planning, vendor management, ad strategies, and cross-team collaboration and organization.
Assist with the development and implementation of client plans.
Manage social media listening reporting, thorough measurement and tracking against KPIs, and key insights across multiple software and channels.
Track developments in the social space and provide value related to industry trends (e.g., relevant platforms, listening software, mobile, social advertising, measurement, content strategy, search/SEO), and conduct internal trainings and external client education materials.

Business Planning/New Business

Contribute to the development and research of PR plans/proposals for both current clients and new business.


Ability to understand and digest data/insights and translate into actionable ideas and recommendations
Efficient, creative worker who is fluent in prioritizing simultaneous deliverables
Thorough understanding of multiple social media platforms including Facebook, Twitter, Instagram, Pinterest, Vine, and associated behaviors and best practices
Experience creating and executing content as well as having an understanding of content strategy and what it means for brands
Understand channel-specific analytics e.g. Facebook Insights, Statigram, Pinterest, Tumblr
Knowledgeable about SEO best practices and how to execute
Some experience or interest in beauty, lifestyle, consumer health verticals
Experience in influencer outreach, engagement, and relationship management
Ideally 3-5 years of experience and able to jump right in to multiple accounts
Plenty of experience using PowerPoint, Word, and Excel, as well as social landscape listening platforms e.g. Sysomos, Radian6
Ability to roll with the punches, always providing excellent client service
About Our Company Midtown public relations agency specializing in beauty, consumer health, & lifestyle accounts.
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