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Publication or Company 24 Seven Inc
Job Title PHARMA Digital Strategist
Industry Advertising Agency, Marketing
Salary
Benefits
Job Duration Freelance
Job Location New York, NY
Job Requirements My client, a Global Pharma Advertising Agency, is seeking a Pharma Digital Strategist to brin gon for a short term freelance assignment. You will be supporting the strategy department in the development of marketing initiatives across all interactive and technology driven projects that meet client marketing and business objectives. You need to demonstrate leadership skills, understanding how to research and uncover key customer and business insights to help inform the correct marketing solutions. You need to be highly versed in digital, mobile and 360-degree integrated marketing strategies.

Qualifications:
• Ability to define objectives and work with a team to develop a cohesive strategy that drives campaign and business results
• Able to work on multiple strategic assignments at once
• Passionate and focused on digital marketing and engagement concepts and methodologies and able to speak with credibility and conviction as to how to apply any in particular to a client’s business.
• Possesses exceptional written and verbal communication skills
• Ability to work well under pressure and deadlines

Experience:
• 3+ years of experience in digital and interactive marketing strategies
• Bachelors or master’s degree with a concentration in marketing or related field
• Experience in search engine marketing, social networking, interactive marketing, and web/campaign analytics ideally in the business to consumer (B2C) marketing arena.
• Familiar with social media sites and how to use them to drive brand awareness, engagement, and traffic to a website/landing pages/social media pages and a strong understanding of social media in relation to broader media mix; understanding of the interplay between online/social media and traditional media.
• Strong knowledge of user-generated content, web video, and viral marketing on the web.
• An understanding of web/campaign analytics, including usage of various analytics tools and software programs
• An understanding of interactive marketing technologies, including HTML5
• Experience conducting and analyzing digital and web research
• Solid proficiency working with research and data-intensive initiatives, including development and use of spreadsheets
• Ability to present thoughts both verbally and visually through the use of PowerPoint and Word


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