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 Marketing Manager - Coastal Living send this job to a friend 
Publication or Company Time Inc.
Job Title Marketing Manager - Coastal Living
Industry Magazine Publishing, Marketing
Job Duration Full Time
Job Location Birmingham, AL
Job Requirements Job Description:

• Develop, ideate and execute (when sold) customized integrated marketing proposals and added-value programs for advertising partners across a range of categories. Programs may include print, digital, social, promotion and research components.
• Act as a sales development lead for 3-4 sales managers to collaboratively deliver sellable ideas
• Work closely with the digital marketing team to incorporate digital concepts into proposals and programs
• Leverage strong communication skills to best sell our ideas through carefully crafted written proposals and stand out presentations that best tell the story and bring the idea to life
• Collaborate with the Marketing Creative Director to help visualize presentations or an idea/concept
• Manage signature and custom client events for the department including working with vendors, production, and PR
• Work with the Idea Home and Event Directors to incorporate programs into proposals
• Take the lead on production of several special sections in-book and online throughout the year
• Actively identify and understand emerging trends and opportunities to give our ideas and our team a competitive edge
• Work with the Research to add smart, strategic insights to presentations/proposals
• May attend client/agency sales calls with sales managers to present integrated marketing programs


• Bachelor’s degree with a minimum of 5 years experience, preferably in media/advertising marketing. Other backgrounds may include client-side marketing or ad agency. Digital media marketing experience a plus.
• Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
• Candidate should be highly creative, promotionally-minded, and able to contribute to brainstorming sessions and "out of the box" requests.
• Strong written, verbal and presentation skills – able to articulate and represent our brand and its assets both internally and externally
• Collaborative and team-oriented – ability to interact proactively with sales, marketing, creative, production and other outside entities
• Candidate should be energetic and very organized in order to handle multiple projects simultaneously and under tight deadlines.
• Direct experience with both traditional and new/emerging media
• Event experience preferred
• Proficient in PowerPoint, Word and Excel
• Possess working knowledge of research tools (MRI, Ad Measure, ABC, comScore, etc.) a plus
• Some travel required
About Our Company Time Inc., a Time Warner company, is a world class print and digital content company, investing in the future and engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the country's largest magazine media company. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every five who are online visits a company web site (more than 50 million monthly unique visitors). Time Inc.'s popular brands and successful franchises extend to online, mobile and digital reading devices, television, events and branded products.

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