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Publication or Company ALM
Job Title Marketing Manager- Products
Industry B2B Publishing
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements ALM is looking for a Marketing Manager on our Digital Products team to develop and implement a range of marketing programs to drive product sales. This is a great opportunity for a savvy marketer with 3-4 years’ experience to evolve our sales/acquisition efforts. The ideal candidate will have experience with a variety of marketing activities including email, social, search, banner ads and direct mail.

We are seeking self-starters, confident, professional, and career motivated individuals with a passion for marketing. Good administration and communication skills are a must in this dynamic role.

Specific responsibilities include:
Strong direct marketing skills and knowledge of industry trends to create email, banners, landing pages, etc. that will drive online sales
Lead development of marketing materials using our in-house creative agency
Analyze the performance of marketing campaigns and make improvements, using online analytics and results tracking
Leverage social media presence to support products with target audiences
Some travel to industry events nationwide to showcase the products
About Our Company ALM is the leading provider of specialized business news and information, focused primarily on the legal and commercial real estate sectors. ALM's award-winning publications, events and digital properties anticipate and address the needs of our elite audience, delivering information and tools that allow them to succeed in today’s rapidly-changing and demanding business environment. ALM will continue to produce and distribute trusted and timely news, data, analysis and insights in an engaging and personalized manner on integrated platforms. For more information, visit www.alm.com

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