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| Publication or Company |
Hachette Book Group |
| Job Title |
Online Media Buyer |
| Industry |
Book Publishing, Internet/Online/New Media |
| Salary |
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| Benefits |
401K/403B, Dental, Health |
| Job Duration |
Full Time |
| Job Location |
New York, NY |
| Job Requirements |
ESSENTIAL DUTIES & RESPONSIBILITIES
Individual will be responsible for negotiating, scheduling, and buying online media.
Recommends media mix and frequency as appropriate to budget and objectives.
Must identify target audience and evaluate effectiveness of campaign.
Works closely with advertising and creative staff to implement media plan.
Will also coordinate with various internal departments to maximize online marketing opportunities.
JOB REQUIREMENTS
A bachelor's degree
2-4 years of media buying experience is required
Must have ability to work under deadline pressures and on exacting budget requirements.
Must be familiar with standard concepts, practices, and procedures of web advertising.
Excellent written and verbal communication skills
Strong analytic skills and ability to effectively interpret the results of campaign
Research background a plus
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| About Our Company |
Hachette Book Group (HBG) is a major US trade publisher and a division of Hachette Livre, the second largest publisher in the world. HBG is headquartered in New York, with offices in Boston, MA, Lebanon, IN, and Nashville, TN. HBG publishes under the divisions of Little, Brown and Company, Little Brown Books for Young Readers, Grand Central Publishing, FaithWords, Center Street, Orbit and Hachette Digital. Our bestselling authors include Ansel Adams, Sherman Alexie, David Baldacci, James Bradley, Marc Brown, Christopher Buckley, Jimmy Buffett, Stephen Colbert, Michael Connelly, Ted Dekker, Nelson DeMille, Emily Dickinson, Malcolm Gladwell, Lisi Harrison, Christopher Hitchens, Mary Ann Hoberman, Dr. Martin Luther King, Jr., Robert Kiyosaki, Elizabeth Kostova, Nelson Mandela, Patrick McDonnell, Brad Meltzer, Joyce Meyer, Stephenie Meyer, Todd Parr, James Patterson, J.D. Salinger, David Sedaris, Anita Shreve, Anne Rivers Siddons, Nicholas Sparks, Jon Stewart, Trenton Lee Stewart, and Cecily von Ziegesar. HBG also provides a wide range of custom distribution, fulfillment and sales services to third party publishers including Harry N. Abrams, Chronicle Books, Filipacchi Publishing, Gildan Media, InnovativeKids, Microsoft Learning, Octopus USA, Phaidon Press, Time Inc. Home Entertainment, and Weinstein Books. For more information, visit our website: www.HachetteBookGroup.com. |
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