Product Manager   Publication or Company Scholastic Job Title Product Manager Industry Book Publishing, Internet/Online/New Media, Magazine Publishing, Teaching/Academia Salary Competitive Benefits Job Duration Full Time Job Location New York - SoHo, NY Job Requirements Description: Scholastic Printables is an online subscription service providing teachers in PreK-8 market with instant access to high quality classroom materials. Scholastic is seeking a Product Manager with experience in publishing and online marketing to execute on the strategy and development of content and marketing for this service. Responsibilities: • Manage all web content related to Scholastic Printables website. • Research, author, and assign original content and prepare for online dissemination. • Maintain the editorial content of the Printables website • Monitor site traffic to inform future content development initiatives • Ensure that all documents meet established content standards and work with developers to assess any technical challenges in displaying the content • Seek reprint permissions from authors where we are reproducing published work and oversee initiatives to place content and related assets online • Monitor competitors, stay abreast of new technologies, and industry trends • Communicate with authors as necessary • Execute marketing plan to build an active subscriber file and retain customers on a consistent basis. • Implement acquisition, usage, and retention campaigns including SEO, SEM, on-site advertising, email marketing, direct mail and overseeing other aspects of online marketing. • Manage marketing programs against monthly revenue targets; conduct ongoing analysis of programs, and implement improvements to achieve goals. • Work with outside designers and freelance writers to produce high quality marketing materials on time and on budget Requirements: Requirements: • Minimum 2 years of experience in publishing; preferably web publishing experience • Bachelor’s degree in Education or related area • Familiar with a variety of the field's concepts, practices, and procedures. • Attention to detail • Proven skills in interfacing with and managing design teams and content partners • Excellent project management skills, including ability to effectively manage project timelines and hit milestones • Strong presentation and communication skills • Strong interest in new product development and in working in a dynamic business start-up environment, including the ability to wear multiple hats Return to job listings page