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Manager of Marketing & Communications

Publication or Company  Women in Cable Telecommunications (WICT)
Women in Cable Telecommunications (WICT)
Industry  Advertising Agency, Corporate/Institutional/Technical Writing, Internet/Online/New Media, Marketing, Non-profit, Public Relations, Social Media, TV/Cable
Salary Under $55,000
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location Washington, DC
Experience Level 3 years
Job Requirements The Manager of Marketing & Communications (MMC) supports the development and implementation of marketing WICT programs and initiatives through a variety of channels such as traditional and social media, membership and branding.

RESPONSIBILITIES

General, Program & Membership Marketing

• Assist the VP of Communications in evolving marketing and branding strategy, including the creation of marketing plans and time lines for WICT programs, events, and initiatives.
• Support the Senior Director of Communications & Interactive Media in creating written marketing communications.
• Ensure the timely development marketing pieces, including promotion pieces.
• Assist the Director of Member Services in evolving the marketing strategy for membership retention and new member acquisition.
• Offer consultation and assistance to Director of Chapter Services and WICT chapters regarding their marketing strategy and products. Successfully handle ongoing department budgetary duties as assigned.
• Maintain a cooperative and close working relationship with staff, the WICT chapter network, the Board of Directors, WICT membership and volunteers.
• Travel to special events, board meetings, and other WICT programs as requested.

Website/Electronic Communications Technology

• With Senior Director of Communications & Interactive Media, maintain the WICT website consistent with established marketing and branding standards, and ensure that the website promotes current and accurate WICT information.
• Assist with training of staff on website technology when necessary.
• Ensure the successful implementation of all electronic communications with members, directors, the media, etc. by adhering to appropriate policies and procedures.
• Create and manage groups/discussions on WICT Connects as directed.
• Offer advice and consultation to WICT chapters interested in developing websites and other electronic communications.

Media Outreach

• Assist the VP of Communications in executing on the overall media outreach strategy.
• With Senior Director of Communications & Interactive Media, develop written media communications.
• Maintain press database and create appropriate media lists.
• Serve as point of contact for media requests. Note that the MMC is not WICT’s media spokesperson.
• Offer advice, consultation, and assistance to Director of Chapter Services and WICT chapters regarding their media strategy and products.

QUALIFICATIONS & SKILLS
• Bachelors degree in marketing, communications, public relations or English and/or equivalent relevant experience
• Exceptional verbal and written communications skills
• High level of computer literacy, with extensive experience with social media and online interaction technology
• An interest in women’s leadership issues is highly beneficial.

POSITION DETAILS
• The MMC reports to the Senior Director, Communications & Interactive Media.
• Some travel may be required.
• This position is full-time, non-exempt from overtime regulations, and based in Washington, DC.
• Salary commensurate with experience, with health, retirement, paid leave and other benefits available.
About Our Company Women in Cable Telecommunications (WICT) is the oldest and largest organization serving women professionals in cable telecommunications.