VP of Social Media Strategy, Consumer and Tech
|Publication or Company
||Advertising Agency, Digital, Public Relations, Social Media
You are a proven leader, a social strategist and a professional new media communicator with experience leading consumer engagement campaigns for the world’s leading brands. You know how to manage accounts and encourage clients to grow their social media programs. You understand how to motivate cross-functional teams as they navigate the intersection of social conversation, digital engagement and traditional consumer marketing. You’re committed to creative problem solving and flawless execution—and measuring ROI is a must. You also have a passion for using social media to move customers or leads through the purchasing cycle and you’re adept at playing a leadership role on business development efforts.
The VP of Social Media Strategy will lead social public relations and marketing for consumer and technology accounts across the agency’s international client base. In this position, you will be responsible for delivering the following:
Manage multiple facets of client programs including social strategy development, campaign execution, community management, and analytics and reporting
Work with top brands to develop social marketing programs that not only engage consumers, but also drive purchases, affinity and positive sentiment
Regularly counsel client on digital and social media strategies around both long-term and event driven programs
Manage the overall quality of work on multiple accounts by demonstrating professional and team leadership; be day-to-day client contact and assist in successfully growing existing accounts
Exhibit strong understanding of social media platforms, trends, and tech applications
Draft proposals, budgets, staffing plans and timelines for client projects and new business prospect
Understand how to determine online measurement and ROI metrics needed evaluate campaign results against objectives
Mobilize and motivate account team and junior reports
Take responsibility for budgetary issues, including account profitability
Desired Skills and Experience
To be considered, you must have managed social media strategy and implementation for globally recognizable brands; prior management of food, retail, device and/or automotive clients a plus. PR or advertising agency and client management experience is required.
At least 6-8 years of relevant social media and digital communications experience; previous experience managing global programs around consumer products or ecommerce
Experienced client relationship and account manager who can interface with senior level clients and account teams throughout the planning, budgeting and engagement process
Passion for technology and consumer brands, with recent experience and proven results working with industry leaders
Understanding of how to integrate social campaigns with offline programs and events to create cohesive and scalable marketing programs
Practice managing paid social, community management, content development, influencer engagement and technology builds for clients
Polished executive presence and the ability to consult confidently and effectively with C-level executives
Adept at building strong relationships with other senior counselors throughout the MWW network
Prior experience with agency-wide responsibility for account profitability, new business solicitation, and quality of account service and employee development
Superior communication skills and ability to help clients understand, value and appreciate social media programs
Ability to foster collaborative and fun cross-functional teamwork with enthusiasm and creativity
College degree required, graduate degree a plus
|About Our Company
||MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 “PR Agency of the Year,” by the International Business Awards, 2013 “Midsize Agency of the Year” by the Bulldog Stars of PR Awards as well as 2013 “Best Places to Work in New Jersey” by NJBiz and 2012 “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.