Assistant Manager, Community Management
|Publication or Company
||Internet/Online/New Media, Marketing, Social Media
||401K/403B, Bonuses, Dental, Health
Culver City, CA
Serve as voice of the brand to consumers in online social networks and social media, building consumer relationships online and acting as a key conduit to driving our digital high touch.
Duties & Responsibilities:
? Manage overall social media calendar for the brand and execute against it, including developing content concepts from idea to completion.
? Work closely with creative to coordinate development of social media content, campaigns and programs.
? Creatively and proactively engage consumers online to drive favorable brand conversations and consumer relationships.
? Fully respond to questions, comments and related opportunities with speed and judgment. Escalate questions/issues to consumer communications and/or legal as needed.
? On an everyday basis, identify issues, patterns and trends in consumer comments/inquiries and funnel information to the appropriate departments:
o New ideas to product development
o Messaging effectiveness to local/regional marketing organizations
o Frequently asked questions
o User-generated content to marketing/creative
? Generate metrics reports using standardized tools and craft analyses based on the data; assist in developing related recommendations.
? Serve as a liaison in any social executions with affiliates and markets:
o Manage communication of campaigns/programs and help provide guidance to implement locally.
o Oversee and approve content calendars.
o Monitor all international pages for adherence to guidelines and hold regular touch-bases with counterparts in key markets, as needed.
? Stay up-to-date on new social media tools and best practices; monitor competitors and other social media leaders to see how they are using them, so the company can continue to be an early adopter of these technologies.
? Demonstrate 24/7 approach to responsibilities.
Necessary Skills & Experience:
? 3-4 years related experience, e.g., managing community outreach, creating content, building brand advocacy.
? Consumer-driven approach to lead brand in putting consumer at the center of its social media strategy.
? Understanding of how create “brand appropriate (non-corporate) voice” in social media to build authentic, relevant, interactive consumer relationships.
? Strong ability to interpret and translate global brand strategies and equity into voice/programs appropriate for social media.
? Ability to navigate among multiple constituents, platforms and communities to ensure strategies/goals are understood and met.
? Excellent communication and writing skills.
? Strong quantitative skills; knowledge of key social media.
? Excellent judgment to drive optimal brand engagement in online beauty/brand communities and identify/escalate potential issues/crises.
? Willingness and ability to support and help drive “digitalization” of brand teams, educating key brand personnel on social media.
? Net savvy (high engaged in social networking sites & all things Web 2.0).
? Four-year college degree or equivalent.
? Active daily life in online and social media.
? Branding/beauty/fashion/entertainment experience a plus.
? Demonstrated communication and writing skills
|About Our Company
||Smashbox Cosmetics knows camera-ready beauty. Born out of Smashbox Studios in Los Angeles—the modern-day image factory where countless iconic celebrity and fashion images have been shot—we are a fast-growing, prestige cosmetics brand with domestic and international presence. Staying true to our L.A. studio roots, we are creative and trendsetting, yet laidback and accessible.