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SEO Strategist

Publication or Company 
Industry  Advertising Agency
Job Duration Full Time
Job Location New York, NY
Job Requirements

iCrossing is looking for a Search Optimization Strategist (SEO) to work in our New York, NY office to execute successful campaigns designed to meet specific client goals and objectives. The Strategist will be responsible for making strategic decisions that are tied to all research, development, and implementation related tasks and deliverables.

In addition, the SEO Strategist plays a central role in several reporting and analysis related tasks, assists in client training, provides information on governance-related programs, and works to ensure that the bought, earned and owned digital marketing strategies are seamlessly integrated into the SEO program.

Job Requirements:
  • Responsible for the delivery of all SEO-related tasks and deliverables, such as Competitive SEO Analysis, Keyword Analysis (Scorecard), and Link Analysis Report
  • Will be the client’s primary SEO point of contact
  • Provide consultation on all aspects of SEO, including:
  • Research and analysis of competitor sites
  • Optimization of client site content and assets
  • Recommendations for new content creation
  • Link-building and content promotion campaigns
  • Technical site auditing
  • Measurement and performance reporting
  • Guide SEO Analysts who assist in the creation of SEO deliverables
  • Responsible for the successful “integration” of SEM and social media as related to the overarching SEO strategy

  • Bachelor’s degree
  • 2+ years of SEO experience for mid to large brands
  • Strong understanding of major search engine algorithms
  • Ability to identify and recommend solutions to technical hurdles
  • CMS related, server related
  • Fundamental understanding of HTML
  • Experience with CSS, JavaScript and Flash a plus
  • Strong experience with industry standard tools
  • Familiarity / working experience with enterprise website analytics applications
  • Proficient with Microsoft Office Suite
  • Advanced Excel skills a plus
  • Advanced Power Point skills a plus
  • Strong written and verbal communication skills
  • Must be able to communicate in a clear and concise manner
  • Strong mathematical, analytical and writing skills
  • Must be able to compare data and analyze tactics to maximize results

  • Apply Here