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Senior Media Buyer - Direct Response

Publication or Company 
Industry  Advertising Agency, Marketing, TV/Cable
Job Duration Full Time
Job Location King of Prussia, PA
Experience Level 5 years
Job Requirements Mercury Media, a leading full service direct response marketing agency, is looking for qualified senior media buyers to join our growing King of Prussia, PA office. This office’s primary focus is on Short Form television campaigns with an emphasis on drive to web, drive to retail, lead generation and direct to consumer sales campaigns. Mercury Media (www.mercurymedia.com) has 6 offices around the country servicing a diverse client base.
Reporting to the Associate Media Director, the Senior Media Buyer must be able to work as part of a team, manage others and interface with clients. We operate in a fast paced environment and the Senior Buyer needs to be able to operate independently.

Responsibilities include, but are not limited to:

• Planning and executing short form television campaigns to achieve client goals
• Assisting in the development of media plans and strategy
• Negotiating and managing television media schedules
• Analyzing and tracking campaign results on a daily/weekly basis
• Optimizing campaigns against client's goals
• Researching, evaluating and testing new media opportunities
• Approving affidavits and reconciling discrepancies
• Communicating results to both account management and clients
• Managing and mentoring junior buyers and coordinators

Candidate must have strong organizational and communication skills, ability to juggle multiple campaigns, and work independently as well as in a team environment. The ideal candidate will also have supervisory experience. Proficiency with Excel, Nielsen and Planning Research, Kantar, MRI, and Squad are a plus.

Candidates must have a minimum of five years experience in television with heaviest emphasis on buying direct response short form television media. Bachelor’s Degree or equivalent in Communications/Marketing or related field preferred.

About our Company:

Great environment, Work hard play hard mentality

Competitive salary, full benefits: medical, dental, 401K with company match, and many exciting perks!

Please send resume, cover letter and salary requirements to: phillycareers@mercurymedia.com


Call: 484-804-7700
About Our Company Mercury Media, a leading full service direct response marketing agency, is looking for qualified senior media buyers to join our growing King of Prussia, PA office. This office’s primary focus is on Short Form television campaigns with an emphasis on drive to web, drive to retail, lead generation and direct to consumer sales campaigns. Mercury Media (www.mercurymedia.com) has 6 offices around the country servicing a diverse client base.