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SEO/SEM Specialist

Publication or Company 
Industry  Entertainment, Exhibitions, Internet/Online/New Media, Marketing, Sales/Advertising Sales
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location Norwalk, CT
Job Requirements •Passion for search as evidenced by your pride in your work, willingness to go the extra mile, and ownership of projects and results

•Detail oriented and well organized with creative problem-solving skills

•Ability to manage multiple projects simultaneously while meeting deadlines.

•Highly collaborative and comfortable working across multiple departments with individuals at varying levels of the organization.

•Ability to demonstrate previous SEO results, including keyword research, content optimization and increased organic traffic

•Well-versed in SEO and SEM techniques and technologies, including but not limited to, web structure, web architecture, social media, Google Analytics, Webmaster Tools, and Screaming Frog

•2+ years managing SEO/SEM projects, preferably in an agency or similar environment

•2+ years experience translating analytics data into actionable SEM insights

•Excellent written and oral communications skills, including strong presentation skills

•Strong analytical skills with the ability to synthesize analysis into easily understood insights.

•Ability to work either individually on a project or in a team environment

•Eagerness to meet and exceed objectives and take on more responsibility

•Creative thinker with a passion for innovation

•Tradeshow industry experience preferred but not required

•Marketing experience preferred but not required

Reed Exhibitions is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1-877-734-1938

About Our Company With a unique network of offices and international sales promoters, our market reach is extensive: in 2011 six million participants attended our events.

We have a growing portfolio of 500 events in 39 countries, including trade and consumer exhibitions, conferences and meetings, ranging across 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation.

Reed Exhibitions delivers contacts, content and communities with the power to transform your business.

We are seeking an SEO Specialist to work with the SEM Manager to develop SEO strategies for each of our 20 websites, and their associated social properties to drive increases inour organic traffic as well as complement and enhance our paid trafficefforts. We need someone who can puttheir SEO knowledge and experience to use in this newly created role to bringtheir ideas to life and immediately impact our SEO efforts.

Reporting directly to the SEM Manager, the SEO Specialist will lead the execution of SEO initiatives,working with stakeholders across the organization including Marketing, Sales,Conference, eBusiness, IT, association partners, and others to ensure timelycompletion and optimal results.

The SEO Specialist will carryout keyword research, short and long-term SEO planning, SEO roadmap developmentand implementation, action plan development and implementation, and ongoingresults monitoring, tracking and reporting. The SEO Specialist will also be expected to stay abreast of search engine industry best practices and developments, proactively researching and planning Google algorithm updates and other search developments, assessing both theirpotential and their actual impact, developing response plans and communicatingkey points appropriately across the organization.