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Director of Product Marketing: Ad Solutions

Publication or Company 
Industry  Marketing
Benefits 401K/403B, Bonuses, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements Bachelor’s degree preferred
7+ years or equivalent experience in digital media, ad solutions and product marketing
Proven success in developing and supporting products and marketing efforts that impact sales growth
Strong command of Ad Tech and Marketplace ecosystems
Highly self-motivated, proactive and self-sufficient
Experience working on cross-functional teams
Confident and capable of juggling several priorities on a regular basis while working independently, strategically and creatively
About Our Company The Director will be responsible for supporting the development, rollout, sale, and evolution of WebMD’s digital advertising products. The incumbent will serve as product marketing expert addressing product inquiries and enhancements across the entire product portfolio. He or she will contribute to the analysis of portfolio performance and will make recommendations for product improvements and pricing revisions. As such, this role will be a critical link to marketplace and advertiser insights, and will contribute to the development of our next generation products.

Responsibilities Include:
Drive product development roadmap and go-to-market strategy of Ad Solutions (display, native, programmatic) across all platforms (online, video, mobile, social)
Provide product and marketplace expertise to support prospective sales by addressing advertiser needs around capabilities, customization requests, and solution configuration
Develop and present product marketing and training materials such as client-facing positioning, sales tools, and competitive analyses
Contribute to the business plan, strategy, forecasting, pricing and positioning of WebMD’s highly differentiated product solutions
Evaluate product sales performance/impact to deliver monthly insights, trends and recommendations to management team, and inform product enhancements
Manage strategic Media and Tech partnerships that power differentiated advertising opportunities, deliver marketer value and drive revenue
Serve as in