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180 Co-Founder Guy Hayward Takes CEO Post at JWT UK

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Guy Hayward, the 180 co-founder partly responsible for Adidas’ “Impossible is Nothing” effort among other things, has returned to his roots at JWT by taking on the CEO role for the agency’s UK business. Hayward, who started his career as a grad trainee at JWT over twenty years ago, will oversee the agency’s integrated proposition, focus on long-term creative brand building and report to JWT Europe CEO Toby Hoare.

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