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:30 Seconds – Australia’s Advertising Comedy Program(me?)

Finally, a show about advertising. With MadMen doing so well it seems only fitting that a program that’s actually about advertising comes along. Trust Me sucked (and was written by former ad dudes), but slap an Aussie accent on a potentially funny show and well, you might have something. That’s what Australia’s comedy channel FOXTEL is hoping for “:30 Seconds” &#151 a new program centered on the ridiculous characters you know and work with.

Aussie media/marketing blog mUmbrella said,

“Naturally there’s a bit of exposition in the first episode for non industry folk. But the backdrop is real enough &#151 the underperforming Sydney outpost of global network BND Worldwide; the client who wants to keep an annoying brand icon; the client who wants to get rid of a much loved (and agency created) brand icon; the dead brand icon; the psychopathic new CEO; the awkward client-creative relationship.

But, more to the point, there’s a proper storyline, laughs, and decent characters. Enough, I think, to be of wider appeal beyond the industry audience.”

The show is written by Three Drunk Monkeys’ (an ad agency!) Justin Drape and Scott Nowell plus Prodigy Films’ Tim Bullock.

OK it looks hilarious in that Flight of the Conchords/Summer Heights High kind of way. If you haven’t seen the latter, do so immediately. You can thank me later. More clips after the jump.

More:Claire Dalton Says Trust Me is Already Beat


More here.

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