72andSunny Adds CD, PhD to Roster

L.A./Amsterdam-based firm 72andSunny welcomed Kelly Schoeffel and Matt Murphy as strategy director and creative director, respectively. Both hail from W+K Portland, where Murphy served as senior AD on projects including Nike “MVP” that starred those chatty Kobe and LeBron puppets. Schoeffel, who boasts a PhD in Social Psych from Harvard, led the strategy team on Target while at W+K.

In a statement about her new digs, Schoeffel says, “72andSunny is a rare bird. The company creates elegant, surprising and culturally immersive work that gets the job done. I was immediately enamored with the partners–their creative passion, their respect for business, their genuine excitement about coming to work each day. Also, I need a tan.”

More: “72andSunny Does Hockey Moms”

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.