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72andSunny Grabs Samsung Super Bowl Work?

A month after picking up a project for Samsung (the end result of which was this), it looks like L.A./Amsterdam’s 72andSunny made enough of an impression to merit more work from the South Korea-based electronics giant. Sources familiar with the matter are telling us that not only is 72andSunny working on a series of ads that follow in the Apple-baiting tone you saw over Thanksgiving, but the agency has landed the assignment to create the coveted Super Bowl spot for the brand (there was no pitch this time around, we hear). No word on how the Super Bowl ad will look or if it differs from the current campaign, but guess you’ll find out soon enough. We’ve reached out to the 72andSunny camp for comment but have yet to hear back (tis the holidays and all).

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