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72andSunny/Mother Alum Fitzmaurice Heads to kbs+

Kerry Fitzmaurice

 

After spending the last year as head of new business/comms at Mother New York, Kerry Fitzmaurice is joining up with MDC-owned kbs+ in the newly created position of chief marketing officer. It should be familiar territory for Fitzmaurice as she spent nearly three years at fellow MDC-owned agency 72andSunny, last serving as director of earned media prior to joining Mother. Regarding Fitzmaurice, who will officially assume the role of CMO on Dec. 2, kbs+ chairman/CEO Lori Senecal says, “We’ve hired Kerry to focus on positioning and marketing our brand as kbs+ continues to expand globally into markets in Europe and Asia and add additional inventive capabilities to our offering. Kerry’s drive and entrepreneurial spirit make her a great addition to our team as we continue to reinvent the modern agency network.”

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