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Momentum Worldwide, Budweiser Remind You That ‘Friends Are Waiting’

Momentum Wordlwide revealed one of the cuter safe drinking PSAs you’re likely to see for Budweiser last Friday, timed to coincide with Global Be(er) Responsible Day.

The ad continues Budweiser’s affiliation with cute dogs (as seen in Anomaly’s “Puppy Love” Super Bowl spot). In “Friends Are Waiting” we are introduced to a man and his companion, a yellow lab, through a montage of the dog growing from a puppy to an adult. We then see the man leave with a group of friends, six pack of Budweiser in hand, telling the dog he’ll see him later. The lab waits patiently all night, accompanied by the text, “For some the wait never ended. But we can change that.” Then the man returns home to a very excited dog, explaining that he spent the night at a friend’s house, followed by the message, “Make a plan to make it home. Your friends are counting on you.”

It’s a pretty adorable approach to the overly familiar safe-drinking PSA, and sure to have dog owners of all stripes teary-eyed. By taking a different angle on the subject, and appealing to people’s natural love of their pets, it just may be memorable to make an impression and get dog owners to make safer drinking choices. Momentum is supporting the spot with the #friendsarewaiting hashtag, in an effort to help spread the message.

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We Hear: KBS+ Names New Co-Presidents

ksb+ logo

While the press release has yet to go out, we hear that today brings news of some changes in the management hierarchy at KBS+ in New York.

In short, the agency now has two co-presidents: Matt Powell and Jonah Bloom.

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twofifteenmccann Unveils Trailer for ‘The Un-Filmable Game’

Instead of making a live action trailer for Insomniac Games’ Sunset Drive for Xbox, twofifteenmccann created a fictional behind-the-scenes take on an attempt to film a trailer for “The Un-Filmable Game.”

The “Rules are Meant to be Exploded” marketing campaign for the title began all the way back in June, including a giant, interactive balloon of character Fizzie at E3. Fizzie is around for this effort, repeating a profanity-laced line at the end of the spot (visitors are asked to enter their date of birth before viewing). The ad promotes the game as too intense for a live action trailer (which has become something of the default for big game releases) as it parodies an attempt to make one for the game in which everything goes wrong, off-screen. It’s kind of a clever approach, and even finds a unique way to incorporate gameplay footage, but, unfortunately, it’s just too long for its own good, with the full-length online version clocking in at almost four and a half minutes. A 2:30 version will air tomorrow on Adult Swim’s Robot Chicken, and the integrated campaign will continue through the game’s October 28th release and beyond. Read more

Diet Coke Moves Up a Class with Droga5

Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the client well: it’s all about the flavor, see…

The “Economy Class” spot’s protagonist is a washed-out airline customer awakened by the unstoppable flavor of Diet Coke…until she realizes that the visions of shaggy dogs and upright bassists dancing in her head are just that.

The larger campaign’s theme, of course, holds that Diet Coke offers consumers a taste of “The Good Life.”

This spot will debut on Wednesday’s Nashville premiere, but it’s really just a taste…coming weeks will see the debut of two new spots, one of which stars Taylor Swift.

You’ll have to be satisfied with credits after the jump, though. The client included the second spot, “Car Wash”, in the credits and the press release but didn’t feel like sending the actual work out to press contacts.

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Popchips and Dandelion Feel Awkward Together

You’ve almost certainly heard of baked-not-fried popchips in the past thanks to their ubiquity on shelves and the hard work of famous people like Ashton Kutcher and Katy Perry.

Yet the company wants to expand — and today it launches its first nationwide TV campaign, produced by its in-house team with the creative assistance of production-company-turned agency Dandelion and its lead creative, Kirt Gunn.

Here’s the first spot in the “popchips Way” campaign:

More after the jump.

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SapientNitro Launches ‘Move You’ for Lycra

SapientNitro has launched a new brand campaign for Lycra, its first since becoming AOR for the brand.

The global campaign, entitled “Move You,” kicked off with a broadcast spot — which has 60, 30, and 15-second variations — that broke last night in Brazil. Loosely inspired by Victorian-era photographic pioneer Eadweard Muybridge, and directed by Philippe André, the spot shows a woman in different environments encompassing a typical day. She bursts into sudden dance-like movement, with a time-lapse effect creating a trail showing the freedom of movement made possible by Lycra products. It makes for a visually compelling ad which fits with the brand’s message, even if it takes a second to pick up on when first viewing.

The print campaign, shot by acclaimed photographer Rankin, employs a similar approach. Additional aspects of the campaign include “a trade-targeted website and point of sale, followed in 2015 by consumer digital, social and innovative in-store activity.” Read more

Saatchi & Saatchi Examines Robot Love for Vorwerk

Saatchi & Saatchi Dusseldorf has a new campaign for Vorwerk examining some unintended consequences which may result from purchasing the company’s robotic vacuum cleaner.

In the spot, a toy robot becomes enamored with Vorwerk’s vacuum cleaner upon its arrival,  attempting everything to get the Vorwerk’s attention. The poor guy finds himself continually spurned as he goes to greater and greater lengths to attract his cleanliness-minded love, until it seems things may finally be going his way. While obviously inspired by the opening of Pixar’s WALL-E, the spot is well-executed enough to come across as a heartfelt homage rather than a ripoff, while also managing to showcase the Vorwerk’s capabilities. And it has to be one of the most entertaining ads for a vacuum cleaner we’ve seen.  Read more

twofifteenmccann Crafts ‘#ThumbMoments’ for Pandora

twofifteenmccann have created a new campaign for online radio service Pandora, entitled “#ThumbMoments.”

Users of the service typically give a song a thumbs up to favorite a song, and a thumbs down to not hear the song on their station again. But on September 5th, twofifteenmccann and Pandora made the thumbs up much more meaningful. Fans who favorited a song by Lindsey Sterling, the song was interrupted by a live message from the star, followed by a one-on-one concert for the fan. Over the course of three hours, Sterling performed seven of these concerts for Pandora listeners. Their reactions form the backbone of the new online campaign, which debuted today.

The emphasis on the thumbs up emphasizes one of the service’s more recognizable features, and allows for Pandora to surprise fans of other artists with similar concerts in the future. Indeed, The New York Times reports that future “commercials will follow the same format, but Pandora declined to name participating musicians.” Additionally, hitting thumbs up for certain (unspecified) artists in the future will result in fans receiving “thumb gifts,” such as signed instruments.

“It was very emotional for listeners, and very emotional for Lindsey, too, because she could see them one-to-one in a way that she doesn’t even get to in a concert,” James Robinson, chief creative officer of twofifteenmccann, told The New York Times of the campaign. “She could see what her music meant to these people.” Read more

Monday Morning Stir


-BBDO New York rolls out its own Derek Jeter tribute for the MLB (video above).

-Y&R to open first majority-owned international agency in Mongolia.

-Stuart Smith is promoted to global CEO of Ogilvy PR.

-WPP divests ad servers to invest in AppNexus.

-Havas Worldwide Bangkok appoints Ricardo Turcios as executive creative director.

-Showtime’s mobile Homeland ad sets off a virtual bomb in your hand.

-WPP’s Martin Sorrell calls in-house ad buying a “temporary phenomenon.”

Someone at M&C Saatchi London Had a Crappy Day

We have no idea why TechCrunch Europe editor Mike Butcher had access to this email from Saatchi Operations Director Su Millarwhy folks were in such a hard-partying mood last night, or why the finger-wagging note seems to have gone out to everyone on staff when the CCTV supposedly identified the guilty party.

But we do know that it certainly reads like someone had a rough time today.

And we feel a little bad for the unlucky client (not to mention their cleanup staff).

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