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Kettle Hires New CD, Senior Producer

Kettle CDDigital agency Kettle, based in New York, has expanded its staff and its West Coast operations with “the first of a wave of new hires resulting from the agency’s growth.”

First, Amanda Hughes-Watkins (left) will be creative director at Kettle’s San Francisco office, effective immediately. Hughes-Watkins joins the agency from Digitas San Francisco, where she served as creative director and earned several industry awards for her work on the  eBay, Paypal and Kraft/Taco Bell Sauces accounts. Prior to her stint at Digitas, she worked on the Microsoft account for R\GA San Francisco.

She will report to Olivier Peyre, Kettle co-founder and creative director.

On the East Coast, Kettle hired Crystal Ginn as senior producer; she will direct campaigns for both established clients like American Express and more recent wins like Penguin.

Before joining the Kettle staff, Ginn served as director of production at Brooklyn’s Area 17, where she produced work for clients like Google Chrome, Billboard and SPIN. Her agency history also includes production roles at Razorfish, JWT, createthe group and Siegel+Gale.

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Monday Odds and Ends


-Anomally gets dramatic for Dick’s Sporting Goods (video above). link

-Numerous tipsters and commenters pointed out the similarities between Grip Limited’s “The Waiting Game” for Taco Bell and Rajeev Basu‘s award-winning “Waiting in Line 3D” from last year. Ad ripoff? Let us know what you think in the comments section.

-Weird Al‘s guide to modern marketing. link

-Tribal Worldwide, London unveils a new website for Fitness First. link

-New York-based integrated marketing services holding company The CHR Group, announced that it has acquired EmeryMartin Consulting and appointed Betsy Emery Martin chairman of The CHR Group’s digital practice. link

-Bicoastal music shop Butter Music and Sound has signed senior composer/creative director Mike MacAllister. link

-Independent agency Giant Spoon announced today the addition of Mikael Greenlief and Caleb Smith as senior strategists.

The Barbarian Group Adds CFO, Head of Account Management

Barbarian-Group

Digital shop The Barbarian Group has announced the addition of Alex White as chief financial officer and Sherri Chambers as head of account management, Adweek reports. Both are new positions at the agency. White and Chambers report to CEO Sophie Kelly, who took over for co-founder Benjamin Palmer last October.

White joined July 1st, and is responsible for “financial and strategic planning, managing and negotiating client contracts and implementing a new financial infrastructure.” He was a consultant CFO at Loveurope before forming his own consultancy, Rawcliffe, last June. He has also served stints as CFO for Rainey Kelly Campbell Roalfe/Y&R, Grey Global Group and McCann Erickson.

Chambers most recently served as a global business director at JWT New York, following a stint as group brand director at 72andSunny. She has also worked at Goodby, Silverstein & Partners and Strawberryfrog. Chambers began her new role today and is responsible for overseeing the management of all accounts, with the stated goal of “expanding existing relationships.”

“The combination of Alex’s sharp financial acumen and Sherri’s proven track record in client relations will complement the agency’s executive team as we strengthen our focus on business development,” said Kelly, in a statement.

Great Minds Unite for a Great Cause at BBH NY

Strategy geeks, listen up: BBH New York recently announced a call for submissions for the agency’s second annual Griffin Farley Search for Beautiful Minds program, a three-day mentorship shebang during which aspiring planners can participate in a showcase and pitch their ideas to top strategists from across the industry.

Though it’s too late to submit an entry, the public is invited to attend the event. The program, led by Chief Strategy Officer Sarah Watson, is not only a great way to jumpstart young careers, but also memorialize late BBH New York strategy director Griffin Farley, who lost his life to cancer last year (as you’ll see above, Farley was known as a champion of nurturing young talent).

Finalists and up-and-comers will pitch their ideas in teams to Kitchen Surfing on July 30th, where a winning team will be crowned the Beautiful Minds. Click here for tickets…and let the head games begin.

Time Becomes the Latest to Move into Native Advertising with New 8-Person Team

2014 TIME 100 GalaNative advertising is a new toy/necessary tool print publications are using to supplement their revenue due, in large part, to the popularity of the Internet thing you’re using right now.

While publishers are monetizing their content with form and function, advertisers are looking to place their brands in areas that seem more natural … and profitable.

A few stalwarts of the publishing arena have been holding out, but we can now add another to the surrender list in the form of Time magazine.

Reports say Time Inc. CEO Joe Ripp will create a new eight-person team to specialize in developing those native ads. Although the mag announced its descision to tinker with the cover months ago, this new team is the kicker.

Ready to call your clients?

Read more

Ogilvy & Mather Cape Town Accelerate with New VW Campaign

vwgolfr_aotw

Ogilvy and Mather Cape Town launched a new campaign for VW and the New Golf R, a cool little ride that goes from 0-100 in just 5 seconds.

The agency’s assignment: come up with a creative answer to the question “How can we best illustrate that feature?”

The print ad, entitled “Volkswagen Golf R: Terminal Velocity” (featured above), debuted earlier this month; it illustrates that rapid acceleration in a unique way while simultaneously testing our knowledge of physics.

According to Wikipedia, “The terminal velocity of a falling object is the velocity of the object when the sum of the drag force (Fd) and buoyancy equals the downward force of gravity (FG) acting on the object. Since the net force on the object is zero, the object has zero acceleration.”

Looks about right. So the people at O&M Cape Town know a thing or two about science…and how to combine it with effective art direction to sell cars.

Credits after the jump.

Read more

Energy BBDO Imagines a ‘Smaller World’ for Rosetta Stone

Energy BBDO created a new anthem ad for Rosetta Stone entitled “Create a Smaller World.”

As the title suggests, the 60-second spot imagines how much smaller the world would seem if everyone learned, “just one more language.” According to the spot, “unlikely conversations would be likely,” “strangers would be friends,” and “collaboration would be king.” While the execution stumbles at times, it’s a good idea well tied to the brand’s message. It’s not too hard to imagine someone who has been toying with the idea of picking up a language being inspired to do so by the ad. Whether that will lead them to shell out the considerable cost for Rosetta Stone, however, is another matter, with the company banking on hooking people with a free three day trial offer. Credits after the jump. Read more

PIVOTSTACK Creates New Ranking Forum for Ad Agencies

Top 50 Ad Agency

A software product is about to become bulletin board fodder for every ad agency in the country. PIVOTSTACK, an “all-in-one productivity software suite,” created a love/hate list for every shop titled, simply, “The Top50 Ad Agencies.”

Half of you have already clicked on the link and moved the website to your second screen, but here’s how it works: “Top50 Ad Agencies is a intriguing way to rank ad, marketing and creative agencies based on their own current online presence.”

So how do you see your agency measuring up? Surely you’re better than “those guys.”

Here are the current top 5 based on social media and PageRank:

  1. Ogilvy & Mather
  2. IDEO
  3. Wieden + Kennedy
  4. JWT
  5. Leo Burnett

Now: is your agency on this list? If not, will you take action to counter your outrage, or will you just take the “meh” approach and disregard it as a very clever way for a company to get your attention? And did we mention that you can add your agency to the database with a few quick clicks?

Enjoy.

TBWA Hunt Lascaris Encourages Youth Travel for Student Flights

TBWA Hunt Lascaris has a new campaign for Student Flights promoting youth travel with the message, “Travel Before it’s Not Fun Anymore.”

The campaign features two funny spots showing grandparents out of their element in more youth-friendly travel destinations: Bangkok and Amsterdam. In “Grandpa,” featured above, an elderly man somehow finds himself at a Thai strip club. He incredulously (and suggestively) holds a ping pong ball, while uncomfortably sizing up his surroundings. The spot manages to do a lot with a little, finding humor in its suggestive content and the perfect expression on the man’s face.

Perhaps even more effective is “Grandma,”  which manages the same accomplishment. It shows a grandmother in an Amsterdam coffee house, who is very clearly stoned out of her mind (which has probably worked wonders for her rheumatoid arthritis). The situation makes for a really funny 30-second spot, despite a complete lack of dialogue and little going on aside from the grandmother. Stick around for “Grandma” and credits after the jump. Read more

Starcom Defends in A-B InBev Review

Starcom-MediaVest

Starcom, which is in already in the process of defending global media duties on Samsung, is now also defending in a review of Anheuser-Busch InBev’s U.S. business, Adweek reports.

Starcom has handled media planning and research for Anheuser-Busch InBev since November of 2011. Anheuser-Busch InBev began contacting agencies back in April, so the move doesn’t come as a surprise. It does, however, pose a challenge for the agency as they attempt to defend on two reviews for large clients simultaneously. Starcom was, on the other hand, selected as media planning and buying agency of record for Choose Chicago at around the same time. Read more

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