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Friday Morning Stir

-Agency Duval Guillaume crafted this spot promoting organ donation for Belgian nonprofit Reborn to Be Alive (video above).

-U.S. newspapers made over $40 billion less in 2013 than in 2000.

-Movember Foundation kicked off its annual drive with a “Made in Movember” billboard campaign.

-Danish bacon brand Danepak appointed Isobel to lead its creative account.

-Ad spending expanded three percent among larger shops in Q3.

-The ideal length of social media posts for different platforms.

-Creative Review picks the “Ads of the Week.”

-Marketers’ use of mobile doesn’t align with how people actually use the technology.

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Thursday Odds and Ends


-GoPro has your 30-seconds of cuteness overload for the day (video above).

-Edmunds.com pulled its “The Absurdity of Haggling” ads after auto dealers threatened to leave the site.

-Coca-Cola names Marcos de Quinto as its new chief marketing officer.

-Agency Anthemic launches in-house publication FLOOD Magazine.

-Long Island-based strategic marketing agency Millennium Communications announced the promotion of Jeff Maldavir to the newly created position of vice president, client communications.

-Creative editorial and content production house Hybrid opened its new Southwest location in Austin, Texas.

-Minneapolis agency Colle+McVoy uses free beer to get people to fill out their timesheets.

-The early entry deadline for The 19th Annual Webby Awards is tomorrow, October 24th.

DDB California Built This City for Brita Water Filters

It’s pretty fair to assume that people know by now that people know that soft drinks have a lot of sugar in them, yet it’s easy to forget just how much you’re putting into your body. So DDB California found a clever way to visualize the amount of sugar you intake if you drink a soda every day for Brita.

The agency created a model city made entirely of sugar cubes. The spot starts small, by showing the amount of sugar in one soda, before showing what a soda a day for a year, and then a lifetime, looks like. “But you can help change that with a simple choice,” the voiceover says at the conclusion of the spot, “Drink more water — filtered, by Brita.” It’s a really effective way to deliver the message, \first taking down sugary drinks and then presenting Brita as the solution, and, beyond that, the sugar cube city is just really cool to look at.

GS&P NYC Wins The New York Post

headless topless

Way back in January 2013, we confirmed rumors that West Coast-friendly GS&P was indeed opening a New York City office — and today the client behind its “first major account” approved the release of the news to the trades. That client is the classic Rupert Murdoch tabloid rag The New York Post.

The agency tells Adweek that the work will include “digital, out-of-home and experiential elements” and that it will debut next month. We’re not exactly sure what that will entail but we’re curious, because we’ve lived in New York for 12 years and the only Post ads we’ve ever seen were subway posters.

The win comes after a headlining shift in May that saw ECD Christian Haas leave the agency; his departure preceded the hiring of agency veteran Nathan Frank and his former partner Paul Caiozzo, who Adweek credits with the pitch.

On a side note, media analysts estimate that the always-unprofitable Post loses anywhere from $20 to $100 million dollars every year.

PKT Launches Learning Disability PSA Campaign

Publicis Kaplan Thaler teamed up with the the Advertising Council to launch a PSA campaign for various groups dealing with children’s learning and attention issues.

The campaign is designed to direct parents to the new website Understood.org, designed to help parents better understand their children’s issues and help them reach their full potential. In one broadcast spot, a man asks Siri, “How can I help my daughter with her reading?” and instead gets results for “Dachsund breeding.” It’s revealed at the end of the 30-second spot that the mistake was intentional:  “…I was trying to show you how Sarah feels every day. Frustrating, isn’t it?” before directing him to Understood.org. Broadcast spots also appear in Spanish-language versions. While comparing problems with voice recognition software to learning and attention issues may be a bit of a stretch, it also should get the attention of parents struggling to understand their kids’ problems in school and get them to the website.

“The crux of the campaign is that understanding is everything,” Larissa Kirschner, a creative director at Publicis Kaplan Thaler, told The New York Times. “Put yourself in children’s shoes and you can truly understand their frustration. We took the cultural phenomenon of Siri, a smartphone not always getting you, as our way in.”

The campaign also includes print, radio, and outdoor elements, as well as a social initiative that includes weekly Twitter chats for parents. The website itself attempts to educate parents through a series of videos and interactive experiences designed to simulate the experiences of children with learning and attention issues. Read more

Cutwater Brings Intel to the Coffee Shop

Agency Cutwater teamed up with production company Cap Gun Collective for a series of comedic shorts promoting Intel’s Chromebook.

Set in a coffee shop, the shorts are based around the premise of computer problems happening in the real world. Unfortunately, the scenarios presented seem a little bit dated. In “Monotaskers,” for example, a woman at a coffee shop won’t let a man do more than one thing at a time, taking his book while he sips his coffee. “Frozen Coffee” presents a glitchy barista, which is funny in a way, but also seems removed from the current technological climate (as is the case with “Monotaskers”). Since, at the end of these spots, Intel’s Chromebook is presented as the solution, it’s as if Intel’s competition is presented as computers from the previous decade, rather than modern competitors. That doesn’t do a whole lot to represent the Chromebook in a good light, and leaves viewers with little reason to pick it up over its real-world competition. Read more

Zambezi, Hungry Man Release Another Awkward fruitwater Spot

Last month, vitaminwater’s fruitwater  brand got a little weird with Christina Applegate in the first of its new ads in a campaign created by Venice agency Zambezi and production studio Hungryman.

Today the company released its follow-up, another entry in the “painfully awkward” genre. Here’s “Decoy”:

The earlier one after the jump in case you missed it:

Read more

Patrón Review Down to Two Finalists

patron

Patrón is nearing the end of its search for a new lead agency to handle both creative and media, as only Mullen and Goodby, Silverstein & Partners remain in its creative review, sources told Adweek.

Patrón launched the review back in August, and according to Adweek it originally consisted of about “half a dozen” agencies. Incumbent agency Cramer-Krasselt was invited to defend in the review, but declined. Lee Applbaum, global chief marketing officer at Patrón and the “key decision maker in the search” stated that the company was looking for “a highly strategic and creative agency partner” with “a track record of success in marketing luxury brands.” Read more

Doner Illustrates ‘Epic Fails’ for JBL

Here are a couple of spots that actually demonstrate the functionality of the product they’re promoting.

This work by Doner of Michigan, launched earlier in the week, demonstrates the many (sometimes excruciating) pains caused by old-school headphones with their freaking cords.

We write this post while wearing phones with a cord too short to allow us to sit up properly, so we get it.

Another one after the jump.

Read more

Dutch Top Model Doutzen Kroes Stars in Cheel’s Latest for Samsung Netherlands

Cheel has released a new campaign for Samsung’s new Galaxy Alpha smartphone, featuring top model Doutzen Kroes.

The campaign is centered around a 30-second broadcast spot capitalizing on Kroes’ popularity. In the spot, Kroes is shown out clubbing with friends (according to the PR release, these are her actual friends, in real life!). Kroes finds reason to use her phone in various ways, as text such as “metal design” and “supersnelle autofocus” appear onscreen. Ultimately, it a very forgettable approach, as it seems Cheel is really banking on Kroes’ star power to carry the spot.

“The campaign perfectly illustrates the feeling that the Galaxy Alpha personifies: connected and stylish at the same time, while you enjoy the fun things in life,” said Gerben van Walt Meijer, Samsung mobile marketing manager. Read more

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