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CHI&Partners Launch ‘The Mission’ for TalkTalk

CHI&Parnters is launching its latest animated campaign for TalkTalk, the fourth in a series of animated campaigns from the agency, entitled “The Mission.”

The 60-second spot tells the story of six household objects who come to life and embark on a journey in search of great TV. “The Mission” follows a doll, a garden gnome, a toy robot, a dog-lamp, and two slippers through a grand journey as they battle the elements, traversing the varying terrains of a neighborhood, before finally arriving through a doggy door to a house with TalkTalk TV. The well-animated spot pulls off the approach with style, making for a fun spot that feels like a mini-odyssey. It is the first of four new spots which will roll out between September and January.

“Our award-winning animations for TalkTalk have set a precedent over the years – and this year we’ve aimed to raise the bar again,” said CHI&Partners Creative Director Micky Tudor. “Everything about this little film is epic. Shot in cinemascope, voiced by Derek Jacobi and with a sweeping score from ‘Last of the Mohicans’, this spot is packed with the kind of extraordinary craft that is normally reserved for the world of feature films.” Read more

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Michael Goldberg Named CEO of Zimmerman

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Fort Lauderdale-based Zimmerman has announced the hiring of Michael Goldberg as its new CEO, filling a position left vacant with the departure of Pat Patregnani several months ago., AdAge reports.

Goldberg arrives at Zimmerman from Deutsch, where he was a partner and chief marketing officer. The move marks a homecoming for Goldberg, who served as Zimmerman’s chief marketing officer for over eight years following Zimmerman absorbing fellow For Lauderdale agency Harris Drury Cohen in 2003. Goldberg was serving as Harris Drury Cohen’s CEO at the time of the acquisition. He eventually left to join Omnicom PR agency Porter Novelli as a senior partner and global chief marketing officer in 2012, before jumping to Deutsch later that year. Read more

Tuesday Morning Stir

-We Are Social channels Knight Rider for Renault (video above). link

-Twitter’s timeline could get more algorithmic. link

-Do recent changes mean the end of Vine as we know it? link

-Apple comments on iCloud celebrity photo hack. link

-Female empowerment in advertising. link

-The NFL’s seven social branding MVPs. link

-Janet Kestin and Nancy Vonk on “Dove Litmus Test.” link

-Nielsen finds brands are basing digital audience buys on increasingly narrow targets. link

Friday Odds and Ends


-TBWA Shanghai celebrates free expression for Adidas with “#thisisme” (video above).

-Ogilvy & Mather Paris appoints Baptiste Clinet as executive creative director. link

-How early brand adopters are using Instagram’s Hyperlapse. link

-The University of Texas at Austin is naming its new advertising and public relations school after The Richard Group founder and CEO Stan Richards. link

-Time Warner ends talks to buy stake in Vice Media. link

-Twitter tests desktop trends box. link

-Jimmy Fallon among Instagrammers rushing to hyperlapse. link

The Agency Isn’t Dead: Why Niche Is Key to Relevance

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This is a guest post by William Boydston, VP of content solutions at The List, a B2B sales and lead generation resource.

If you want a good idea of where your agency should be going, eat your lunch outside, and watch people. What do you see? He’s got his nose in a smartphone, and she’s sitting on a bench staring at a laptop.

These are the customers that companies want and that agencies know how to find, but given the world’s shift to digital, some have predicted the extinction of ad agencies as we know them.

In fact, an anonymous survey from RSW/US found that 320 marketing and agency leaders see a bleak future for agencies that don’t go digital. Some even predict that the agency world will either be niche, nonexistent, or extinct.

I, however, prefer to think that agencies will survive — but only if they adapt.

Read more

GSD&M Named Hampton Inn’s Creative Agency

hampton-logoHampton Inn has named Austin-based agency GSD&M as its new creative agency, following a review, AdAge reports.

The three finalists in the review were revealed to be GSD&M, Chicago-based Cramer-Krasselt and Los Angeles-based David & Goliath. Incumbent agency Y&R Chicago participated in the initial stages of the review, which included six agencies but was not selected as a finalist, Hilton Garden Inn & Hampton Hotels Vice President, Global Brand Marketing Judy Christa-Cathey told AdAge. Y&R Chicago remains on the Hilton roster, however, via its recently-won DoubleTree duties.

Christa-Cathey explained that the brand chose GSD&M because it “wanted an agency that had a clear understanding of the Hampton Inn brand and what makes it special,” also citing the agency’s “strong consumer insights and strategy, fresh creative and problem-solving skills.”

A new campaign is expected in early 2015, which will be aimed at millenials and “celebrating Hampton’s culture and hospitality.” Hampton Inn spent approximately $23 million on national measured media last year, according to Kantar Media.

Barton F. Graf 9000′s New ‘Clash of Clans’ Spots Are Already Viral

Barton F. Graf 9000 has two new spots for Supercell’s massively successful Clash of Clans game, and each of the 30-second videos have already racked up over six million views on YouTube since being uploaded yesterday.

While last year’s spot from the agency took a broader approach, this year Barton F. Graf 9000 chose to spotlight a single character, the wizard. In “Preparation” we get a view into what the wizard does to psyche himself up for a day of fireball throwing, as well as a look at his explosive hair. In “Magic” he takes a break in the midst of fighting to pull a rabbit from his hat, but things are soon back to normal.

The new spots will break on television this weekend, according to Adweek, which should rack the view count up even higher. At this rate, it won’t be long until the ads eclipse last year’s 60-second spot’s 22 million views. The broadcast and digital spots will be further supported by an out of home component. Read more

Most Popular Posts from the Past 7 Days

Carmichael Lynch Re-enters the 36 Chambers for Steak ‘n Shake

Just over a year ago, Carmichael Lynch turned its role as Steak ‘n Shake’s new AOR into an opportunity to demonstrate its love of all things retro kung-fu with the “Hunger Wisely” campaign.

This week, the agency released an extension of that effort for the client (which is NOT to be confused with Shake Shack), helmed again by director Harold Einstein of Dummy Films.

The two new spots are very much in keeping with their predecessors. Here’s “Kung Fu Elbow”, which sounds like a very creative description of premature arthritis:

We’re partial to “Blindfold” after the jump.

Read more

Deutsch NY, Ad Council Team Up for FEMA PSA

Deutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster.

Since, according to FEMA, 50 percent of families have not discussed an emergency plan in the event of a disaster, the organization wanted to stress what a difference having a plan can make when such an event occurs. So the broadcast and digital PSA at the center of the campaign (released in both 30-second and 60-second formats) attempts to illustrate this through a harsh depiction of two families dealing with a disaster. One of the families, who presumably designated the shelter as a meeting place, huddle together, visibly shaken up but glad to have each other. They overhear another couple, who stress out over their missing child, powerless to do anything to locate him. It’s tough to watch, but that’s intentional, as it drives home the point that you don’t want to be the second family should anything go wrong. The spot ends by directing viewers to Ready.gov and www.Listo.gov where they can find resources for developing their own emergency plan. The campaign also includes radio and print components. Read more

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