TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Victors & Spoils Goes Traditional with New Work for Bank Midwest

Victors & Spoils eschews crowdsourcing or digital aspects for their new campaign for Bank Midwest.

Centered around a few television spots,  the campaign emphasizes the human side of Bank Midwest.  The above spot “Listening” focuses on a bank worker on the phone with a client, saying things like “okay” and “uh-huh” before the word “Listening” comes on the screen, accompanied by triumphant music. It’s meant to show that in today’s environment, an actual human listening to you at a bank seems revolutionary. Clearly, this campaign is targeted at an older audience than Victors & Spoils typical work, which explains the more traditional approach. The spots “Knowing Your Name” and “Answering The Phone” follow a similar approach. The campaign, which started running in Colorado and Kansas this week, also includes billboards with simple messages, such as “Listening!” and “Mortgage Experts Who Listen.”

“In a time when so many businesses have stopped focusing on consumers, it’s really exciting that we get to help celebrate the fact that our client, NBH Bank, N.A., still treats people like people. This makes for some pretty revolutionary work,” explained Victor & Spoils Creative Director Chris Cima.

For a campaign described as “revolutionary,” though, the strategy sure calls to mind Tierney’s work for TD Bank in their “Human Truths” and “Bank Human” campaigns. Stick around for “Knowing Your Name” and “Answering The Phone” after the jump. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Ann Mack Leaves JWT for ‘Facebook’ Startup (Memo Included)

ann mackToday we received confirmation that Ann Mack–a former Adweek reporter who worked with JWT for the past ten years, most recently as Director of Trendspotting–will leave the agency for a position on the Facebook team.

Here’s the memo from chairman/CEO Bob Jeffrey on her West Coast relocation:

I have some bittersweet news to share.

After a very successful 10-year run at JWT, Ann Mack will be leaving us at the end of April. She is going west to Silicon Valley and joining Facebook to help build their market insights practice.

Read more

Arnold Worldwide Introduces Brushing Chews for Milk-Bone

Arnold Worldwide has a new campaign launching the new Brushing Chews for Milk-Bone, which feature “a patented shape that has been developed over the past three years, earning them the trusted Veterinary Oral Health Council’s (VOHC) seal of approval.”

To introduce the new product, Arnold keeps it simple, telling the story of a man and his dog (Ted and Rudy), and explaining how their new Milk-Bone Brushing Biscuit is designed to work as well as a toothbrush to keep dogs’ teeth clean. Because no one wants to brush their dog’s teeth, this is a pretty effective selling point. Ted and Rudy’s story extends beyond the broadcast spot above to a series of online videos, all set against the red backdrop matching Milk-Bone’s packaging, and following roughly the same formula. The campaign strategy is based on the insight that “The more you care for your dog, the happier and healthier he’ll be.” Ted and Rudy’s relationship is intended to to be “funny and adorable” but arrives at something closer to “hokey, but kind of cute.”

“They’re very much a classic comedy duo, with Rudy being the straight man and Ted as the accidental comedian,” explains Arnold creative director Tristan Kincaid. “We put them on a bright red background to give them a simple but visually striking stage for them to tell their stories.”

The campaign also includes social elements, with each of the six online videos (which act as pre-roll video assets on sites including Hulu, AOL, Discovery, TubeMogul and Yahoo) featuring an end card driving traffic to Milk-Bone’s Facebook page. Future social posts will also include Instagram and Twitter. Stick around for credits and a pair of online spots after the jump. Read more

Thursday Morning Stir


-Mezcal El Silencio ad mocks typical, testosterone-fueled booze advertising (above).

-Twitter introduces adds that allow viewers to click to install mobile apps. link

-We Are Social has Evian’s baby Spider-Man “rescuing” people with answers via Twitter. link

-Maurice Levy talks Omnicom merger. link

-Executive vice president Jim Moffatt returns from sabbatical to expand R/GA Asia. link

Advertising Jobs: Verso, Blue State Digital, Gyro

This week, Verso Advertising needs a media coordinator, while Blue State Digital is seeking a digital copywriter. Gyro needs a media planner, and Socialdeviant is on the hunt for a creative content maker and technologist. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

verso130

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

ROKKAN Hires from R/GA and MRY, Launches New Media Offering

rokkan

Publicis Groupe’s ROKKAN has officially launched its new media planning/buying offering, hiring three industry vets in the process:

  • Sean Miller, who will lead the entire strategy department in the SVP role, most recently worked in the strategy/planning department at R/GA New York.
  • Lindsay Williams will lead the offering as VP of media and analytics. She joins the agency from Estee Lauder, where she was global brand director; prior to that role she worked with several clients at Razorfish.
  • Joe Meanor will serve as VP of client partnership. He joins ROKKAN from MRY, where he worked as group director.

CEO/managing partner John Noe explains the offering’s purpose:

“Media is actually something we’ve been doing for several of our clients over the last couple of years, albeit in a bit of an ad-hoc fashion.”

As client requests for paid services increased, Noe and team decided to launch the new offering, which is less an independent unit than a “natural progression” of the agency’s existing services.

‘Wallace and Gromit’ Creators Go Stop Motion for Book Trailer

We still can’t quite wrap our heads around the simple concept of book trailers.

That said, this short from Aardman Animations–the studio behind “Wallace and Gromit”–reminds us why stop motion animation will never get old:

We can’t promise that we’ll actually buy and/or read the book in question, though the fact that this city mouse-to-country mouse memoir involves “Abbie’s Liverpudlian grandparents — dedicated followers of Liberace, sleek in scented mohair and patent leather” certainly makes it more intriguing.

Read more

Wednesday Odds and Ends


-Is this the dumbest shoe ad (video above) you will ever see? link

-Pair of London creatives assign collective nouns to “Creatures of Adland.” link

-Patrick Stewart and Ian McKellen are the true masters of social media marketing. link

-An updated guide to Mad Men and advertising history. link

-Study finds integrated search and social ads double conversion rates. link

 

Beardvertising Up for Webby, Beardvertises for Votes

Beardvertising Webby

Kentucky-based agency Cornett IMS’ Beardvertising initiative, which we’ve covered here before, has been nominated for a Webby in the Professional Services category. So how has the agency chosen to promote their cause and garner more votes? Beardvertising, of course. That’s right: Cornett IMS is beardvertising for beardvertising. In case you need a refresher, Beardvertising is advertising via small billboards placed in large, bushy beards (as pictured above). They’re currently in the lead with 36% of the vote, but if you’d like to help “the realist and truest form of native advertising,” head on over to the Webby site and cast your vote.

Team One Launches Digital Souvenir App for JW Marriott

Team One has launched a new digital scrapbooking app for JW Marriott called CUR8.

CUR8 is described as “an experience-oriented app that allows guests to share their favorite travel moments through digital videos on their social media networks.” Simply download the app at the Apple store, upload photos and videos, choose a few of JW Marriott’s property images and the app will automatically create a sharable digital video of your vacation. Users of the app also have the option of customizing their videos with music and added text and can then share the video on social media networks using the hashtag #CUR8byJWM. CUR8 is currently available free of charge at 65 locations. Check out the video above to learn more and stick around for credits after the jump. Read more

NEXT PAGE >>