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Saatchi & Saatchi Examines Robot Love for Vorwerk

Saatchi & Saatchi Dusseldorf has a new campaign for Vorwerk examining some unintended consequences which may result from purchasing the company’s robotic vacuum cleaner.

In the spot, a toy robot becomes enamored with Vorwerk’s vacuum cleaner upon its arrival,  attempting everything to get the Vorwerk’s attention. The poor guy finds himself continually spurned as he goes to greater and greater lengths to attract his cleanliness-minded love, until it seems things may finally be going his way. While obviously inspired by the opening of Pixar’s WALL-E, the spot is well-executed enough to come across as a heartfelt homage rather than a ripoff, while also managing to showcase the Vorwerk’s capabilities. And it has to be one of the most entertaining ads for a vacuum cleaner we’ve seen.  Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

twofifteenmccann Crafts ‘#ThumbMoments’ for Pandora

twofifteenmccann have created a new campaign for online radio service Pandora, entitled “#ThumbMoments.”

Users of the service typically give a song a thumbs up to favorite a song, and a thumbs down to not hear the song on their station again. But on September 5th, twofifteenmccann and Pandora made the thumbs up much more meaningful. Fans who favorited a song by Lindsey Sterling, the song was interrupted by a live message from the star, followed by a one-on-one concert for the fan. Over the course of three hours, Sterling performed seven of these concerts for Pandora listeners. Their reactions form the backbone of the new online campaign, which debuted today.

The emphasis on the thumbs up emphasizes one of the service’s more recognizable features, and allows for Pandora to surprise fans of other artists with similar concerts in the future. Indeed, The New York Times reports that future “commercials will follow the same format, but Pandora declined to name participating musicians.” Additionally, hitting thumbs up for certain (unspecified) artists in the future will result in fans receiving “thumb gifts,” such as signed instruments.

“It was very emotional for listeners, and very emotional for Lindsey, too, because she could see them one-to-one in a way that she doesn’t even get to in a concert,” James Robinson, chief creative officer of twofifteenmccann, told The New York Times of the campaign. “She could see what her music meant to these people.”

Monday Morning Stir


-BBDO New York rolls out its own Derek Jeter tribute for the MLB (video above).

-Y&R to open first majority-owned international agency in Mongolia.

-Stuart Smith is promoted to global CEO of Ogilvy PR.

-WPP divests ad servers to invest in AppNexus.

-Havas Worldwide Bangkok appoints Ricardo Turcios as executive creative director.

-Showtime’s mobile Homeland ad sets off a virtual bomb in your hand.

-WPP’s Martin Sorrell calls in-house ad buying a “temporary phenomenon.”

Someone at M&C Saatchi London Had a Crappy Day

We have no idea why TechCrunch Europe editor Mike Butcher had access to this email from Saatchi Operations Director Su Millarwhy folks were in such a hard-partying mood last night, or why the finger-wagging note seems to have gone out to everyone on staff when the CCTV supposedly identified the guilty party.

But we do know that it certainly reads like someone had a rough time today.

And we feel a little bad for the unlucky client (not to mention their cleanup staff).

Two New ECDs at Saatchi & Saatchi

Chris MoreiraMark SchollerHere’s one we missed today: Jay Benjamin of Saatchi & Saatchi New York has signed two new ECDs to his roster.

In what looks like one of the bigger moves made since Benjamin left Leo Burnett for Saatchi in April, he hired Chris Moreira and Mark Schöller, both of whom most recently served as creative directors in CP+B’s Miami office.

The two are native Australians, and they worked together at both JWT and Leo Burnett’s Sydney offices before moving to Miami just over a year ago.

AdAge notes that the pair will be “working across the agency’s account portfolio”, which most recently included work for Cheerios (Honey Nut and otherwise), UGG and Duracell.

Most Popular Posts from the Past 7 Days

Friday Odds and Ends


-Guiness takes you inside its Dublin brewery in new ad (video above).

-The CLIO awards announced their 2014 Grand CLIO Award winners.

-Media veteran Mark Speciale has emerged from retirement to bring more than 30 years of experience to his role as media buyer at Las Vegas-based marketing agency, Quillin Advertising, Public Relations & Social Media.

-Marc USA acquires Boston based Results:Digital.

-P&G pulls Crest “on-field” plans in wake of NFL scandal.

-Joan Rivers‘ Facebook page accidentally promotes the iPhone 6.

-Sonic invents National Ice Cream Cone Day.

Advertising Jobs: Argus, KSV, McMurry/TMG

This week, Argus is hiring an account executive, while KSV needs a senior copywriter. McMurry/TMG is seeking an interactive marketing manager, and iCrossing is on the hunt for a senior media manager/associate director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

DDB Canada Appoints Cosmo Campbell as CCO

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David Leonard, national president and chief operating officer of DDB Canada announced today that the agency has appointed 17-year DDB veteran Cosmo Campbell as its new chief creative officer. Campbell replaces Kevin Drew Davis, who is transferring to DDB Chicago to serve as senior vice president, executive creative director on the McDonald’s US business.

Campbell previously served as executive creative director of DDB Canada Vancouver, where his work has been recognized with numerous national and international awards. Dean Lee, who has served as executive creative director alongside Campbell at DDB Canada Vancouver, will now take over on a solo basis. In his new role as DDB Canada’s chief creative officer, Campbell will be responsible for overseeing the agency’s creative production and “serve as a key architect on new business strategy.” Read more

We Hear: New CEO at TracyLocke?

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Three months ago we broke the news that Beth Ann Kaminkow, CEO of Dallas-based Omnicom shop TracyLocke, was leaving her position to serve as global CMO of shopping center company Westfield Group.

We heard nothing more on the subject until today, when we received a tip claiming that the agency had hired a new CEO: Hugh Boyle, global chief digital officer at Geometry Global Chicago.

Mr. Boyle is a hard man to find: he recently deleted his Twitter account, and all calls to his Chicago office went straight to voicemail. Neither TracyLocke in Dallas nor Omnicom’s corporate office in New York offered any assistance on the topic.

Some backstory: Mr. Boyle hails from the United Kingdom, and he spent more than eight years at Ogilvy Action in London after the agency acquired his former employer, Tarantula. In 2011 he was promoted to global head of digital at the Ogilvy shop, and just over a year ago he moved to the U.S. to accept the CDO position at Geometry.

Updates when we get them.

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