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Friday Odds and Ends


-BBH Singapore released this parody of The Shining for IKEA (video above).

-These vintage ads are super misogynistic, disturbing and often creepy.

-J.C. Penney to launch media agency review.

-Haberman launches “Modern Storytellers” for Traditional Medicinals.

-Momentum Worldwide announced the addition of Omid Farhang as chief creative officer, effective as of November 10th.

-MODCo Group today announced the additions of Gretchen Vater as executive director, client services for MODCo Creative and Kristal Herr as director of account services for MODCo Media.

-Michael Bollinger,  president of the full service integrated agency Smith Brothers, announced that The T. Marzetti Company, a member of the Specialty Food Group of the Lancaster Colony Corporation based in Columbus, Ohio has named Smith Brothers as its lead creative agency.

-JBL turns to user-generated Vine content with “#cordfail” campaign.

adam&eveDDB Shows Beauty of ‘Ice Bubbles’ for Sony

adam&eveDDB has a new broadcast spot promoting Sony’s 4K Ultra HD TV with a new spot called “Ice Bubbles.”

The 60-second spot takes a look at the majestic beauty of bubbles freezing in mid-air. As the bubbles freeze, intricate crystalline patterns form inside them, and despite their almost unearthly beauty, the spot was purportedly shot without the use of special effects. It’s a clever (and visually stunning) way to reflect the kind of detail captured in Sony’s 4K Ultra HD TV.

“We were blown away by the beauty of the intricate patterns that the freezing of the bubbles’ surface was creating at very low temperature. The feather, flower and star ice shapes were so delicate and mesmerizing when they reflected light,” Leila de Blinkk told Adweek. “To bring out all these details in 4K was to almost discover a new world, that we didn’t suspect existed.” Read more

W+K New York and Jordan Go West Looking for Sketch Comedy

Here’s some new work from Wieden+Kennedy New York for a client listed as “Jordan” (note the lack of “Air” there).

The story: Blake Griffin and Chris Paul, both of whom happen to play for the LA Clippers and both of whom happen to be launching new shoes around the same time, have scored a couple of sketch comedy shorts on Adult Swim. Developed with the co-creator of the much-missed Chappelle Show, the project “BGCP3TV in HD” is a promotion for Jordans and “a shout out to the city of Los Angeles.”

The first episode aired several hours before our dog rudely woke us up this morning:

So they can’t even operate without their shoes. Since these episodes aren’t technically ads, do we call them “branded content” or “sponsored content?”

Promos and credits below.

Read more

GSD&M Targets Wedding Season for Southwest Airlines

GSD&M is launching its fall campaign for Southwest Airlines with a new spot, entitled “Wedding,” which debuts this Sunday during NFL programming.

The ad touts Southwest Airlines as the perfect partner for wedding season. While it may seem like odd timing (with wedding season just ending), invitations are likely making their way out now, and people like the woman in the ad may be wondering how they’re going to make it to several different weddings without going broke. The spot takes a humorous approach, showing the woman partying it up, dancing at several different weddings, before finally resting (very) easy on a Southwest flight. “Everyone deserves 73 dollar fares,” says a voiceover, “because wedding season can get expensive.”

The broadcast spot, as well as a few which roll out later in the month, will run through December. There’s also a print campaign, shot by photographer Martin Schoeller, which features product-focused messages promoting “Bags Fly Free” and free in-flight TV courtesy of DISH. Read more

Olson and Trulia Scare Up Some Halloween Laughs

Olson may have been acquired by consulting firm ICF International this week, but this new, extended spot for client Trulia shows that the no-longer-independent agency is still doing what it does.

The agency tells us that the fear in the eyes and voices of these spooked house-hunters is real and that the whole thing was captured via hidden camera unbeknownst to any of the people involved.

As for whether that’s true…you be the judge. Now who’s scarier: the dolls or grandma? (Honestly, we’ve seen far worse on Craigslist.)

The work is attributed to Olson Engage and production company Three Volts.

Johnnie Walker Calls for Global Review

Gentleman's Wager

Diageo-owned whiskey brand Jonnie Walker is in the early stages of a review for its global advertising account, having just sent out requests for information to agencies, BrandRepublic reports.

Incumbent agency BBH, who has held the account since 1999, was among the agencies invited to participate in the review and vowed to “vigorously defend” the business. BBH recently appointed Joakim Borgström as creative director on the Johnnie Walker account, following his arrival from Goodby, Silverstein & Partners.

“The brand’s relationship with BBH has been hugely successful, with the agency producing award-winning work of outstanding creativity,” said Guy Escolme, the global brand director at Johnnie Walker, adding, “As the market leader, Johnnie Walker feels the time is right to invite selected agencies, including BBH, to look at how we take the brand forward into the future.”

Johnnie Walker has worked with agencies other than BBH, including Anomaly New York for the recent 6-minute long digital ad “The Gentleman’s Wager,” starring Jude Law. There is no word yet on which agencies, aside from BBH, were invited to participate in the review.

CP+B LA Gets Sweet for WeMo

CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot.

The spot, entitled “The Big Anniversary Rig” tells the story of a couple separated on their first wedding anniversary. To celebrate, the husband sets up an “anniversary rig” using WeMo’s automation, surprising the wife when she gets home with a series of romantic gestures accomplished using WeMo. Depending on your tolerance for sweetness, the spot may or may not be overly saccharine, but it’s a clever way to show WeMo in an emotional context. “The Big Anniversary Rig” debuted online today, prompting viewers to watch three separate “How Dan Did It” videos. It will make its broadcast debut on network television next month. Read more

Friday Morning Stir

-Agency Duval Guillaume crafted this spot promoting organ donation for Belgian nonprofit Reborn to Be Alive (video above).

-U.S. newspapers made over $40 billion less in 2013 than in 2000.

-Movember Foundation kicked off its annual drive with a “Made in Movember” billboard campaign.

-Danish bacon brand Danepak appointed Isobel to lead its creative account.

-Ad spending expanded three percent among larger shops in Q3.

-The ideal length of social media posts for different platforms.

-Creative Review picks the “Ads of the Week.”

-Marketers’ use of mobile doesn’t align with how people actually use the technology.

Thursday Odds and Ends


-GoPro has your 30-seconds of cuteness overload for the day (video above).

-Edmunds.com pulled its “The Absurdity of Haggling” ads after auto dealers threatened to leave the site.

-Coca-Cola names Marcos de Quinto as its new chief marketing officer.

-Agency Anthemic launches in-house publication FLOOD Magazine.

-Long Island-based strategic marketing agency Millennium Communications announced the promotion of Jeff Maldavir to the newly created position of vice president, client communications.

-Creative editorial and content production house Hybrid opened its new Southwest location in Austin, Texas.

-Minneapolis agency Colle+McVoy uses free beer to get people to fill out their timesheets.

-The early entry deadline for The 19th Annual Webby Awards is tomorrow, October 24th.

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