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Here Are Some Scary Non-Halloween Spots

Since today is Halloween, we’ve seen a fair number of themed ads and other such clickable “content” produced by our agency friends. We know how picky our readers are, so we’d like to highlight some of the most horrifying work we’ve received this week that has absolutely nothing to do with ghosts, goblins or big-name candy clients.

First: this “Employee Appreciation Day” spot from Canada’s Union Advertising  isn’t related to Halloween, but it is frightening because, like the best horror movies, it’s only a slight exaggeration of reality.

More information/creative credits here. Moving along…

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Droga5 Shares ‘Treats No Tricks’ for Chobani

Instead of trying to scare you this Halloween, Droga5 decided to go a different route for Chobani.

“We made a scary video,” reads the text at the video’s opening, set to ominous music, “this is not it.” The remaining 30-seconds are, instead, devoted to dogs in funny costumes eating Chobani. It’s cute stuff, to be sure, but we’re not sure how dogs eating Chobani are supposed to make people want to eat Chobani. But then the point is probably more to raise awareness for the brand with a video Chobani and Droga5 hope people will share on social media. The video will be pushed out on the brand’s social channels throughout the weekend, supported by social media posts and a Chobani sampling (presumably for humans, not dogs) at the Chobani café in SoHo. Read more

Red Circle Reminds Us That There’s No Honor in Racism

Do you watch football? Are you aware of the controversy surrounding a certain Washington-based team? Do you remember the last PSA urging the team to change its mascot?

This week, conversation sprang up around a new spot launched by Minneapolis agency Red Circle. As My Fox Twin Cities tells us, the agency primarily works with clients in the hospitality industry (yes, that means casinos). It’s also owned by Chad Germann, who is a member of the Mille Lacs Band of Ojibwe.

Here’s the ad his shop released seven days ago:

Remember, the Redskins play the Vikings on Sunday.

Germann’s corresponding statement:

“I was tired of people avoiding what I think is the real issue. There is no word in the American lexicon that is more hurtful to the Native American. We’re left with this ugly word. People don’t talk about how ugly it is. We need to talk about it.”

And people are talking about it. We don’t know that this ad will convince Daniel Snyder to change his team’s name, but it did remind us that YouTube comments are far worse than AgencySpy comments.

W+K Creates Interactive Video for Honda Civic Type R

W+K London created an interactive video ad for Honda’s new sportier Civic Type R which allows viewers to toggle between two stories.

Using the “R” key, viewers can switch back and forth between two story lines featuring the same main character. Seemingly an everyday dad, one story features the man picking his daughters up from school. But switch to the parallel story using the “R” key and you’ll see that by night he uses his Civic Type R for a more exciting type of mission. We’ve included a (very) short trailer above, but you really need to head to Honda’s YouTube page for the full experience. It’s a clever idea, echoing the experience of drivers toggling on the vehicle’s “Racing Mode,” and W+K and director Daniel Wolfe execute it pretty brilliantly.

We wanted people to feel Honda’s other side as well as see it, W+K London wrote in a blog post yesterday, “so we dreamt up a technique that brings together both narratives through a simple interaction.”

60s Adman Gets a Job at Zulu Alpha Kilo; It Doesn’t Go Well

For the 2014 Strategy Agency of the Year Awards in Toronto, Zulu Alpha Kilo decided to take a look at how a sixties adman might fare in today’s agency world. Hint: Not so well.

The video opens with the adman, Dick, being told that he’s being let go due to his unacceptable behavior around the office. When he questions what exactly he did wrong, we’re treated to a montage of Dick’s antics, which include blowing cigarette smoke in the face of a pregnant coworker, exposing a testicle, questioning the need for agency partners, having sex with a prostitute on his desk and, of course, constantly drinking on the job. It’s a funny look at how much the agency climate has changed since the Mad Men era, with a slight twist ending, and well worth a look if you have a few minutes to spare.

Despite being fired, Dick somehow appeared at the awards show last night…

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Friday Morning Stir

-Funny or Die presents “10 Hours of Walking in NYC as a Man” (video above)

-Abbott Mead Vickers BBDO pranks moviegoers for Pepsi Max.

-The first commercial banner ad launched 20 years ago.

-Martin Sorrell says WPP’s stake in AppNexus leaves rivals with “nowhere to go.”

-SodaStream CEO apologizes for banned Super Bowl ad.

-Victoria’s Secret is facing backlash for its latest lingerie campaign featuring the tagline “The Perfect Body.”

-The Drum shares its Halloween Creative Showcase.

-Ad vets share their “Pitch Horror Stories.”

Erwin Penland Wins L.L. Bean

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When last we heard from classic American brand L.L. Bean in 2008, the company had just awarded AOR duties to GSD&M’s Idea City. We weren’t aware that an agency review had been scheduled, but this afternoon we received word that the account now belongs to Erwin Penland.

The agency’s duties will be comprehensive: EP is set to handle digital, retail and creative while also helping the brand develop its marketing strategy.

In explaining the company’s choice, CMO Steve Fuller writes that “Erwin Penland’s roots align perfectly with the L.L.Bean brand.” We take that to mean that creatives at the shop based in our home state of South Cackalacky (yay ‘Cocks) are closer to the brand’s core demographic than, say, those who never leave Manhattan.

CCO Con Williamson will lead the account with the help of Chief Client Officer Joe Saracino, ECD John Cornette and SVP/Account Director Kat Shafer. (The press release does not mention any of EP’s three recent creative hires.) Williamson writes that the win is a “chance to do amazing work for a classic American brand” and calls the pitch “a true all-agency effort.”

We would tell you to check out GSD&M’s Christmas 2011 campaign for hints of what’s to come, but someone made the videos private. Why bother?

Thursday Odds and Ends


-J3, the J&J agency associated with McCann, launched this online campaign for Listerine (video above).

-Ridley Scott’s RSA Films and Wild Card are launching the joint marketing venture 3AM, “geared towards the development of new forms of content and marketing for modern, global audiences.”

-AKA NYC developed a multi-platform advertising and marketing campaign for It’s Only A Play based on the selfie.

-Native Pictures announced the signing of Ben Briand, Ruben Latre, Luca Guadagnino, Sophie Edelstein and Prmry for exclusive U.S. representation in commercials and content.

-Brand Learning announced the appointment of Paul Randle as digital capability director.

-The Ad Council announced yesterday that 16 new executives have been elected to the Board of Directors.

-HSBC and Saatchi & Saatchi London launched a campaign prompting the bank’s international golf sponsorship portfolio.

-Taco Bell explains its social media blackout.

Commonwealth McCann, Chevy Know You Want a Truck


Commonwealth McCann has debuted a new campaign for the Chevy Colorado entitled “You Know You Want a Truck.”

In the “Focus Groups” spot above, they polled groups including “guys with bears,” “single women,” “rich housewives,” children and the elderly. The results? Truck guys are 85% more handsome, 76% more resourceful and 100 percent more likely to have an awesome pet. Other spots include the creation of “Truck Guy” deodorant and a “Trucked Out” dating profile. Each spot presents itself in a documentary style (and claims to use “real people, not actors”) but also features a playful tone that shows the brand isn’t taking things too seriously.

“The films are centered around the idea that there is an inner truck guy in everyone,” said Paul Edwards, U.S. vice president, Chevrolet marketing. “The game-changing Chevrolet Colorado will enable people to unleash their inner truckness.” Read more

72andSunny Wants You to ‘Discover Your Power’ with Call of Duty: Advanced Warfare

Earlier this month, Ant Farm released a gameplay trailer for the new Call of Duty: Advanced Warfare. Now, with less than a week until the game’s release, 72andSunny have unveiled their live action trailer, starring Taylor Kitsch, entitled “Discover Your Power.”

The 90-second spot, directed by Peter Berg, offers a slight tweak on the usual live action gaming trailer, putting the viewer in the first-person perspective as they accompany Kitsch through a series of intense battles with enemies that display how the futuristic setting changes the nature of the game. It’s a welcome change of pace, and makes a lot of sense for a first-person shooter, although it can be a little bit of a dizzying experience. Read more

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