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Friday Odds and Ends

-Adidas has launched an “NBA Swingman” campaign promoting its revamped NBA jersey design (video above).

-New York’s SS+K hired Anthony DeBery as head of creative services. DeBery, who recently played the same role at Saatchi & Saatchi, will be responsible for the hiring, management and allocation of the 60+ person agency’s creative talent.

-The Sweet Shop announced the addition of Tore Frandsen to its directorial roster.

-A group of female creatives at Duncan/Channon who were inspired by the 3% movement has launched a new website, thatswhat3said.com.

-Dieste Inc. celebrates Halloween with Día de Muertos versions of advertising icons.

-LeBron James stars in sponsored social campaign for Progressive.

-Check out this week’s must-see digital marketing stats.

-Five charts explain “Why people don’t like your brand on Twitter.”

-JWT Brazil, Mobilize and Mauricio Arruda Design teamed up to create Political Furniture, “A project to turn illegal political advertising into something nice for the population.”

Mullen Wins Patrón

patron

After launching an agency review in August and narrowing the candidates down to GS&P and Mullen last week, the tequila company Patrón has gone with the latter according to our colleagues at Adweek.

The account went from Richards to Cramer-Krasselt less than 18 months ago, and while no one at the brand or either agency gave comment, trusty Kantar did report that the company spent $42 million last year promoting itself and its two sister brands, Pyrat rum and Ultimat vodka (both of which are new to us).

As for what the work will look like, here’s the most recent C-K spot, “X Ray”:

We’re not really into tequila as we prefer our liquors to be the color of rust or the muck that clogs our souls.

Still, no one has answered our question: sipping or shooting?!

Bayer to Consolidate Agency Work Again

Bayer consumer

Just one month after finalizing its acquisition of rival Merck’s over-the-counter pharmaceuticals business, Bayer is making some changes in its agency lineup.

Specifically, the company is consolidating its business with its two incumbent agencies; Havas and other parties will lose the work.

For context, Bayer’s last major consolidation occurred in 2010, with the company awarding creative duties to WPP (Ogilvy/JWT) and Omnicom (BBDO/CDM Group) and media to GroupM.

The first big move to follow the acquisition was the shift in media agencies at Merck: the work went from Initiative to MediaCom. Today’s announcement, however, marks the end of an extended partnership between Bayer and Havas. Moving forward, it seems that all creative will belong to WPP and Omnicom.

Internal memo after the jump.

Read more

Cramer Krasselt Gets Scary for Knott’s Berry Farm

Cramer Krasselt launched a campaign promoting Knott’s Berry Farm’s annual Knott’s Scary Farm event with a series of short horror videos for broadcast and online.

Created in collaboration with production company Vitamin Pictures, the gritty videos are populated by creepy clowns, demented dentists and hungry zombies, giving viewers an idea of what to expect at Knott’s Scary Farm. In “Clown,” for example, the camera follows a woman as she makes her way through a creepy abandoned room with children’s toys and balloons strewn across the floor. As she turns a corner, a demonic looking clown pops out to greet her. The spot ends with the tagline, “Whatever you’re imagining, it’s here.”

“It was great to be hired to make these little horror films for Knott’s,” Vitamin Creative Director Danny DelPurgatorio says. “There were severed heads, body parts, blood and gooey stuff all over the place. It was a dream come true.” Read more

mcgarrybowen Presents ‘The Fall with James Franco’ for Droid Turbo

mcgarrybowen New York is launching a new broadcast spot for the Droid Turbo entitled “The Fall with James Franco.”

In the spot, James Franco is on a rooftop balcony attempting to help a lady friend retrieve a red scarf when he slips and falls. Most of the ad actually takes place with Franco in midair, in slow-motion, as he uses the phone to tell his friend to meet him downstairs and find a safe landing. He safely lands in a dumpster and then charges his phone in a restaurant, as the spot plugs the Droid Turbo’s ability to charge in fifteen minutes. It’s a pretty ridiculous way to get to this plug, so much so that it might actually detract from the message — even if it makes for a somewhat memorable spot. Read more

Here Are Some Scary Non-Halloween Spots

Since today is Halloween, we’ve seen a fair number of themed ads and other such clickable “content” produced by our agency friends. We know how picky our readers are, so we’d like to highlight some of the most horrifying work we’ve received this week that has absolutely nothing to do with ghosts, goblins or big-name candy clients.

First: this “Employee Appreciation Day” spot from Canada’s Union Advertising  isn’t related to Halloween, but it is frightening because, like the best horror movies, it’s only a slight exaggeration of reality.

More information/creative credits here. Moving along…

Read more

Droga5 Shares ‘Treats No Tricks’ for Chobani

Instead of trying to scare you this Halloween, Droga5 decided to go a different route for Chobani.

“We made a scary video,” reads the text at the video’s opening, set to ominous music, “this is not it.” The remaining 30-seconds are, instead, devoted to dogs in funny costumes eating Chobani. It’s cute stuff, to be sure, but we’re not sure how dogs eating Chobani are supposed to make people want to eat Chobani. But then the point is probably more to raise awareness for the brand with a video Chobani and Droga5 hope people will share on social media. The video will be pushed out on the brand’s social channels throughout the weekend, supported by social media posts and a Chobani sampling (presumably for humans, not dogs) at the Chobani café in SoHo. Read more

Red Circle Reminds Us That There’s No Honor in Racism

Do you watch football? Are you aware of the controversy surrounding a certain Washington-based team? Do you remember the last PSA urging the team to change its mascot?

This week, conversation sprang up around a new spot launched by Minneapolis agency Red Circle. As My Fox Twin Cities tells us, the agency primarily works with clients in the hospitality industry (yes, that means casinos). It’s also owned by Chad Germann, who is a member of the Mille Lacs Band of Ojibwe.

Here’s the ad his shop released seven days ago:

Remember, the Redskins play the Vikings on Sunday.

Germann’s corresponding statement:

“I was tired of people avoiding what I think is the real issue. There is no word in the American lexicon that is more hurtful to the Native American. We’re left with this ugly word. People don’t talk about how ugly it is. We need to talk about it.”

And people are talking about it. We don’t know that this ad will convince Daniel Snyder to change his team’s name, but it did remind us that YouTube comments are far worse than AgencySpy comments.

W+K Creates Interactive Video for Honda Civic Type R

W+K London created an interactive video ad for Honda’s new sportier Civic Type R which allows viewers to toggle between two stories.

Using the “R” key, viewers can switch back and forth between two story lines featuring the same main character. Seemingly an everyday dad, one story features the man picking his daughters up from school. But switch to the parallel story using the “R” key and you’ll see that by night he uses his Civic Type R for a more exciting type of mission. We’ve included a (very) short trailer above, but you really need to head to Honda’s YouTube page for the full experience. It’s a clever idea, echoing the experience of drivers toggling on the vehicle’s “Racing Mode,” and W+K and director Daniel Wolfe execute it pretty brilliantly.

We wanted people to feel Honda’s other side as well as see it, W+K London wrote in a blog post yesterday, “so we dreamt up a technique that brings together both narratives through a simple interaction.”

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