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Monday Morning Stir

-WCRS launched a new campaign for the Royal Navy, entitled “Made in the Royal Navy” (video above).

-AdAge presents its Creativity 50 for 2014.

-Adweek picks its “Top 10 Advertising Stories of 2014.”

-Pinterest is set to debut its Promoted Pin program with all partners on January 1st.

-AdAge counts down the “Biggest Follies of the Year.”

-CNET looks back on “The year in tech ads.”

-Public Health England has timed its anti-smoking initiative to coincide with people making New Year’s resolutions.

-These five brands defy social media best practices.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Advertising Jobs: AdEase, Creative Circle, Scratch

This week, AdEase is hiring an art director, and Creative Circle is looking for a digital account supervisor. Scratch needs a director of project leadership, while  is seeking an associate editor. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.


Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

The 10 Biggest Campaign Posts of 2014


First, a Merry post-Christmas recovery to everyone in the advertising industry. We hope that our readers succeeded in forgetting about work for a few days, at least.

Over the past several weeks, we’ve reviewed the cards our agency friends sent to wish us — and the public at large — a happy holiday season. For the next step in our year-end review, we turn to the driving force behind the ad business: the work.

This isn’t a list of the most popular campaigns, the ads that most effectively moved units, or those that succeeded in an aesthetic and/or conceptual sense. It’s simply a list of the campaigns that, for whatever reason, inspired the most interest (read: clicks) on our blog over the past twelve months.

You’ll see some familiar faces in the lineup.

Read more

SS+K Dreams of Midnight for Smile Train

SS+K launched a holiday spot for Smile Train enititled “Dreaming of Midnight.”

“Dreaming of Midnight” tells the story of a Mexican New Year’s celebration through the perspective of a young girl with an unrepaired cleft palate named Camilla. A narrator tells the story with a rhyming scheme reminiscent of a storybook, as the interactive experience prompts viewers to donate by clicking on glimmering objects, giving them the opportunity to help change Camilla’s story.. As the story unfolds, tugging at the heartstrings, the suggested donations increase in size. The ad continues the “Power of a Smile” campaign SS+K launched for Smile Train back in April, and continues the approach of focusing on a single child’s story to allow the viewer to empathize with their plight.

“‘Dreaming of Midnight’ has a charming, storybook perspective of the world of a child looking forward to a special party and feeling wistful and hopeful about the new year,” said Bobby Hershfield, partner and chief creative officer at SS+K.  “Instead of directly asking for a donation, Smile Train pulls in the viewer and makes them feel like a part of the story.”

You can check out a triler for “Dreaming of Midnight” above, or head here for the full interactive experience. Read more

Friday Morning Stir

-Ogilvy Hong Kong, Coca-Cola “Share a White Christmas” (video above).

-Bloomberg Businessweek examines “The Market’s Biggest Winners and Losers of 2014.”

-Creatives share their favorite holiday campaigns and packaging.

-Digiday examines “Brand lessons from Verizon’s failed publishing venture.”

-The Drum c0mpiles a list of creative directors’ favorite Creative Showcases.

-Adweek looks at the year’s most innovative digital ad products.

-Here’s “David Shing‘s Cheat Sheet’ for the future.

-M&C Saatchi Stockholm launched an OOH campaign for Norwegian Airlines featuring real time footage from a New York taxi to encourage Norwegians to travel.

Wednesday Morning Stir

-We don’t know quite what to make of this “Cowboys” spot for Slo Down Wines (video above).

-The Drum chooses its favorite ads of 2014.

-Digiday looks as “4 campaigns that stood out in 2014.”

-An ad for Unilver’s Regenerate toothpaste has been banned for promoting misleading information.

-The Advertising Standards Authority in the UK banned a Belvedere vodka ad, as well as e-cigarette ads from two brands.

-Adweek talks with JWT CEO Bob Jeffrey, who will soon step down from that role.

Sprint Confirms Deutsch Win


Late yesterday, America’s third largest wireless service provider finally confirmed what’s been common knowledge within the industry for nearly six weeks: Deutsch LA will be its new strategic/creative agency of record for national television advertising.

Multiple leakers told the ad trades that the review, which began in earnest this September, had turned into a competition between Deutsch CCO Pete Favat and former colleague/Arnold President Pam Hamlin by early November. An internal note from Hamlin to Arnold staffers facilitated our speculative (A+B) – B = A post.

At the time, sources told us that the client had yet to confirm the win and had even floated the possibility of extending the review and bringing in more agencies to compete for the account. Such concerns proved unfounded, though contract negotiations apparently took some time to finalize; Sprint ran Deutsch’s first work earlier this month while claiming that the shop was simply “doing some work for us on a project basis.

The client gave the exclusive to AdAge, confirming that Deutsch will take over the lead creative/strategic role from Figliulo & Partners (though that shop “will remain on the roster” as well). In his official statement, soon-to-depart CMO Jeff Hallock writes:

“We went through an intense selection process and we are confident in the capabilities of our new partner.”

As Adweek notes, the client spends $450 million on TV spots each year; its estimated annual revenue is $30 million.

Tuesday Odds and Ends

-Check out this whacky “Crisp Concert” for Glico (video above).

-Adweek talks with “5 Agency Leaders on Which Industry Changes Keep Them Up at Night.”

-AdAge examines “How Brands Are Manufacturing Christmas Cheer in China.”

-Take a look at an infographic showing “How Worried Digital Advertisers Are About Viewability.”

-Mashable looks at “6 trends redefining the way we watch television.”

-Director Ringan Ledwidge discusses Sainsbury’s controversial Christmas ad.

We Hear: Mello Yello to Ames Scullin O’Haire?


Earlier today, a source told us that Coca-Cola has selected Atlanta agency Ames Scullin O’Haire as the new creative AOR for its Mello Yello brand, taking over for BFG Communications.

We’ve yet to receive official confirmation of the change, but the agency itself issued the following response:

“At this time Ames Scullin O’Haire Advertising cannot confirm nor deny we will be agency of record for Mello Yello moving forward.”

Coca-Cola’s corporate communications office has not responded to our request for comment, but we expect to see a related press release soon. For context, AdAge reported in August of 2013 that the brand was planning a “comeback” – and a change in AOR would presumably amount to a next step in that effort (the parent company chose BFG as it moved to relaunch the beverage in 2011 via the “My Name Is Mello Yello” campaign).

This is the latest recent rumor of an account leaving BFG following unconfirmed tips over the past several months which held that Snyder’s-Lance and RJR/Camel were also moving on; the latter client is now purportedly with Havas Chicago.

Updates as we receive them.

Holiday Card Roundup, Part 4: Oh Yes, There’s More

Mother London was named global agency of record for Jesus (who it turns out bears a passing resemblance to Iggy Pop), and got him to walk around London for the agency’s holiday card. “It’s a leap of faith, but I’m excited about it,” Jesus said of the appointment.

-Creative agency VIVA got our attention with this snarky holiday card mocking holiday card conventions. It’s brought to you by a “young, attractive, ethnically ambiguous male under 30.”

Even more holiday cards after the jump…

Read more