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A 91-Year-Old Skydiver Tells Her ‘Saving Story’ For Firstborn, Fidelity

What makes a great story? Start with an old person fondly rehashing their adventures, then try having that story acted out by adorable little kids. Throw in “sky jumping,” some honest American values, a couple fake moustaches, and you’ve got Firstborn’s new campaign for Fidelity Investments.

“You can sit and do nothing,” Marian Barnett–the 91-year-old skydiver in question–says. “But if I sit and do nothing, I’m bored. I’d rather save my money and jump out of an airplane again. That’s more fun.”

Marian is the first subject in Fidelity’s “Saving Stories,” a series that aims to show people investing is doable and rewarding. In turn, the Saving Stories are part of Fidelity’s Personal Economy center, a site that helps people take control of their finances.

Though the video runs a little long (do you have 5 minutes for an ad?), Firstborn perfected the buzzword of the season: storytelling. Marian’s spunky spirit, the creative imagery associated with her tale, and its ultimate happy ending/moral make me want to start a jar of nickels. I’ll be curious to see how Firstborn follows up with their next Saving Story.

Credits after the jump.

Client – Fidelity
Campaign – Personal Economy
Title – Saving Stories

Agency – Firstborn

Creative Director – Adam Rubin

Executive Producer – Alex Krawitz

Director of Strategy – Eugene Chung

Director of Client Engagement – Jason Rosenfelt

Senior Studio Producer – Will Russell

Senior Producer – Chris Grey

Production – Partizan

Director – Jeremy Konner

Executive Producer – Matt Tucker

Producer – Ross Girard

Line Producer – Brian Turner

Post-Production – Firstborn

Editor – Jess Carfield

Assistant Editor – Katharina Glanz, Phil Mansfield

Colorist – Jess Carfield

Compositing – JR Schmidt, Jordan Carroll, Hee Sun Kim

Sound Design – Brett Swanson

Audio Mix – Brett Swanson

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!