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Tuesday, Oct 14
T3 Gets Official on Marriott
We received an unsolicited e-mail from T3 today, concerning what's going on in the wake of the Marriott loss. Here's what you need to know. "During the past year, we effectively scaled the business and ramped up teams to meet increasing client needs. In our business, people and their ideas are our commodity. And when we are faced like many agencies with a client loss due to the economic downturn (note Suzanne Vranica's Wall Street Journal article "Ad Firms, Already Lean, Are Cutting Their Payrolls"), we unfortunately have to reduce staff. As reported last week, T3 is ending its five-year relationship with Marriott. The reductions today come as a result and are across the enterprise affecting all three of our offices. This is, according to an agency representative, the only layoff associated with the lost business. However, "It affected the entire company and all three offices." We can philosophize about whether praying will do anything, but clearly something needs to be done. Who's going to do it? Why isn't there any clear rhetoric from the agency world about what we need to do to salvage the people who make advertising possible? More: "The Good And Bad News From T3" Email This Post |
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