Admittedly, this video has little to do with advertising per se, but it's Friday and this thing will only make you happy. So if you have a few minutes, check it out.

It's received a few million hits on YouTube, and if you want to learn more, head to wherethehellismatt.com.

To see an interview of Matt, check click here.

Update: Adcop points out that Stride paid for the trip, making this a pretty damn sneaky-but-still-great bit of viral. Also, this isn't so new, but Friday means videos, and this one's pretty great.

p.s. This is an update to the original. Nothing brand-spanking new here.