Ad Council PSA’s Message: Look Ma, All Hands!

“Hands can do incredible things” is the mantra in this new Ad Council PSA for Hands Only CPR, a two-step technique that involves calling 911 and then going to work with your hands on the center of someone’s chest until help arrives. This chipper spot’s centerpiece and best asset is the somewhat impressive display of dexterity by its star, which basically overshadows the message that Hands Only can help those suffering cardiac arrest.

Credits:

Client: Ad Council
Agency: Gotham, Inc

Chief Creative Officer – Marty Orzio
Associate Creative Director (Art Direction) – Meg Sheehan
Associate Creative Director (Copywriting) – Stephen Lundberg
Agency Producer – Jill Dugger

Broadcast Production
Director- Ben Dickinson
Production Company- RSA
Editor — Mike Sobo
Music House- Ski Team

Account Management
Sadie Marcello- Group Account Director
Amanda Jones- Account Executive

More: “R/GA ad AdCouncil Get on Today for Textual Harassment Site”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.