TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

AdAge Takes its Shot at DDB

bullseye.jpgThe negative press hasn’t stopped for DDB. Over the weekend, AdAge joined the DDB dump-on, and let’s just say they gave it to us straight.

Jeremy Mullman points the failure finger right at the heart of the agency, saying DDB has “stumbled in major new-business pitches, suffered major setbacks on key accounts such as Anheuser-Busch, State Farm and Wrigley, and gone two years without a creative leader at its largest and most important office.” A.k.a, Chicago. Cue sad trombone.

With similar reports coming from the Chicago Sun Times, DDB has the added struggle of swaying the opinions of the advertising media as well as the professionals it hopes to employ. Though she still has that old school cache, public reinvention is a must.

More: Doyle Dan Bernbach: Advertising’s Lilo

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!