The negative press hasn’t stopped for DDB. Over the weekend, AdAge joined the DDB dump-on, and let’s just say they gave it to us straight.
Jeremy Mullman points the failure finger right at the heart of the agency, saying DDB has “stumbled in major new-business pitches, suffered major setbacks on key accounts such as Anheuser-Busch, State Farm and Wrigley, and gone two years without a creative leader at its largest and most important office.” A.k.a, Chicago. Cue sad trombone.
With similar reports coming from the Chicago Sun Times, DDB has the added struggle of swaying the opinions of the advertising media as well as the professionals it hopes to employ. Though she still has that old school cache, public reinvention is a must.