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Adam Wohl Has Fun with Sears

Does this sound familiar? Sears is demanding for the rights to all creative work done by agencies pitching for the brand even if they’re not picked. So, you work long hours brainstorming on some amazing 360 campaign because let’s face it, Sears is a nice client to have, yet chances are it’ll all be for nothing as they will most likely turn you down and keep everything you did “for free.”

As you will see in the video above, Adam Wohl, co-founder/CD at MIR in New York,  goes to their website and chats with a Sears rep online regarding a fictitious broken air conditioner. He asks if a technician could come to his house, diagnose the problem and specifically explain how to fix the problem for nothing. The technician replies “I’m sorry, we do not provide free estimates.” In the words of Alanis Morissette, Isn’t it ironic … don’t you think?

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Storytelling for Media Professionals

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