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adam&eveDDB Shoots Slow-Mo Kitty Pics for Temptations

The latest spot from adam&eveDDB reminds us that our feline friends aren’t just grumpy…and they’re definitely not lazy.

They’re extreme athletes.

The purpose of the ad is to promote client Temptations’ new “Tumblrs” product, or the most effective method we’ve seen for turning cats into dogs.

From the press release, these treats disguised as toys, which are “designed for owners to toss and roll”, can provide you with “a new way to bond” with your kitty. Marketing speak translation: “We created TEMPTATIONS TUMBLERS to help owners easily engage with their cats.”

We get it — and the superimposition of athletes over kittens is a nice aesthetic touch, though we’re dog people through and through.

Now someone please create a product that will stop our puppy from emitting the kind of low-level howl that screams “pay attention to me!” at 5:45 every morning.

Project name: Temptations Tumblers Launch – #TimeToPlayBall

Client: Craig Neely, Marketing Director Mars Petcare US

Brief: To launch Temptations new round, playtime treat – Tumblers.

Creative agency: adam&eveDDB

Creative Directors: Richard Brim & Daniel Fisher

Copywriter:    Rory Hall

Art director: Steph Ellis

Planner: Michelle Gilson

Media agency: Digitas US

Production company: P for Production

Director: Adam & Will

Editor: Jonathan Casey

Soundtrack name and composer: Revolusion, Elliphant

Post-production: Smoke & Mirrors

Audio post-production: Smoke & Mirrors

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