The latest spot from adam&eveDDB reminds us that our feline friends aren’t just grumpy…and they’re definitely not lazy.
They’re extreme athletes.
The purpose of the ad is to promote client Temptations’ new “Tumblrs” product, or the most effective method we’ve seen for turning cats into dogs.
From the press release, these treats disguised as toys, which are “designed for owners to toss and roll”, can provide you with “a new way to bond” with your kitty. Marketing speak translation: “We created TEMPTATIONS TUMBLERS to help owners easily engage with their cats.”
We get it — and the superimposition of athletes over kittens is a nice aesthetic touch, though we’re dog people through and through.
Now someone please create a product that will stop our puppy from emitting the kind of low-level howl that screams “pay attention to me!” at 5:45 every morning.
Project name: Temptations Tumblers Launch – #TimeToPlayBall
Client: Craig Neely, Marketing Director Mars Petcare US
Brief: To launch Temptations new round, playtime treat – Tumblers.
Creative agency: adam&eveDDB
Copywriter: Rory Hall
Art director: Steph Ellis
Planner: Michelle Gilson
Media agency: Digitas US
Production company: P for Production
Director: Adam & Will
Editor: Jonathan Casey
Soundtrack name and composer: Revolusion, Elliphant
Post-production: Smoke & Mirrors
Audio post-production: Smoke & Mirrors
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