Ahh, it was only a few months ago that we reported on the ADT review, which no one seemed to give a shit about anyhow, but hey, we take our jobs seriously. Well, your good ol’ friends at AdAge have a compilation of the successors on the biz, which is basically all-encompassing and includes Arnold Boston landing ADT creative duties, SapientNitro on digital and MediaCom working on media buying/planning efforts. Thus ends the relationship between Boca Raton-based ADT Security Services’ relationship and Doner, a bond that lasted over 14 years.
Here’s a statement if you need from ADT CMO Tony Wells if you need: “Each agency showed a deep understanding of ADT’s business, presented creative insights and had great chemistry with our team members. After a four-month review process, we are confident Arnold, Mediacom and SapientNitro are the right partners to help us grow our business.”