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Advertising’s All-Stars Try to Sell a Book

The plot of R/GA ACD Paul Malmont‘s new book is simple: Issac Asimov, Robert Heinlein and L. Ron Hubbard and other famous science fiction writers and editors go on fantastic fictional misadventures while fighting Nazis during WWII. Of course, as fun as the concept sounds in print, marketing the book on television is another thing altogether.

So, Malmont decided to round of some of his fellow ad peeps and used the Google TV Ads service to get his third novel The Astounding, the Amazing, and the Unknown some views during DishTV broadcasts of Falling Skies, Attack of the Show and Countdown with Keith Olbermann. Among those trying to pitch Malmont their awesome marketing ideas are R/GA ECD Carla Echevarria, HUGE CD and author of Martian Summer Andrew Kessler, and from BBDO ACD Todd Brown, CD Jeff Greenspan, copywriter Sarah Crawford and project managers Michael Gentile and Kelly McLaughlin. Put that cast together, and you have a book spot that (gasp) doesn’t suck. Learn more about Malmont’s new book here and see a review from those amazing folks at the A.V. Club here.

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