Though our time with Adweek editorial director Michael Wolff together came to a rather interesting end, the veteran journalist had plenty to say during our three-part Media Beat chat. In this first installment, Wolff, who took over the editorial reins at AdWeekMedia last October, discusses the relaunch of Adweek, its current role/purpose in the industry and the trade’s relationship with parent company, Prometheus Global Media. Regarding the revamp of Adweek, Wolff says, “It was a very necessary, obvious and even inevitable thing that had to happen.”
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