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Adweek’s Michael Wolff: ‘We Really Bring Together Buyer and Seller’

Though our time with Adweek editorial director Michael Wolff together came to a rather interesting end, the veteran journalist had plenty to say during our three-part Media Beat chat. In this first installment, Wolff, who took over the editorial reins at AdWeekMedia last October, discusses the relaunch of Adweek, its current role/purpose in the industry and the trade’s relationship with parent company, Prometheus Global Media. Regarding the revamp of Adweek, Wolff says, “It was a very necessary, obvious and even inevitable thing that had to happen.”

Stay tuned for part two with Michael Wolff tomorrow. In the meantime, you can also watch this video on mediabistro.com’s YouTube channel.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!