I've gotten a few emails, seemingly from people at 3D shops, claiming that they're forced to sign agreements with the digital shops they work for stating that the 3D shop can't take credit for the work they've done for the digikids.

This is the same problem that digital shops sometimes have with traditional agencies. So rather than pick a side, I'm posing this question: when it comes to getting credit for work, which is more important — conception or production? There's a poll below but feel free to comment.

More: "Digital Is Traditional, Traditional Is Digital: Razorfish Goes 360"