Monday, Mar 17

For 50K, Agencies Get Powned By Disney + Julie Roehm

sellout.jpg

sellout.jpg

Disney is "is looking for BIG ideas that break the traditional movie-marketing concepts," according to a document issued to agencies that Brandweek got its hands upon. This brief goes on to say that Disney "will pay $50,000 for your time and own all your ideas and concepts." Agencies preparing for presentations in this project based review include Kirshenbaum Bond + Partners; Droga5, StrawberryFrog and Wieden + Kennedy, Cutwater in San Francisco; and DraftFCB in Chicago.

Rewind. Excuse us? For $50K, you get totally powned. They want to own your ideas, forever and ever and ever. Make millions of them, while you struggle to pay the staff who created those awesome concepts. Other brands have gone this route including Hilton, and Kraft. We're not against brands attempting to own your ideas. That's business. This is the jungle baby. In many cases, maybe some of these folks just want to add Disney to their roster, boost their agency profile and so, lie down for the lion. Two unnamed agencies pushed back. We're going to guess one was Droga. We applaud whoever they were. However, this is a no-no. Don't do it! If you guys go in for this, then Disney knows it really does hold the industry by the balls. Other brands will follow suit and, and, and... this is the way it has always gone. It's cyclical and totally depressing.

Seriously? You guys are gonna go for this? Yes, it's great to have Disney on the client list and yes, maybe you have some groundbreaking idea for movie marketing you want out in the world, but you guys are willing to set the course of I.P. ownership for the rest of the advertising business?

Main entry: Sell Out
Pronunciation: \ˈsel-ˌaut\
Function: noun
Date: 1859
1: the act or an instance of selling out 2: something sold out; especially : something (as a concert or contest) for which all tickets are sold 3: one who betrays a cause for personal advancement.
We very rarely use the word sell out. It no longer applies in many instances considering the time we live in, but in this case? SELL OUTS!

Something else totally depressing? Julie Roehm is involved. Back from the media cyclone, Julie was contacted to help pick the initial list of agencies. She was on the phone calls for the agency briefings, but supposedly, is no longer involved in the process. This just gets ickier and ickier.


new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, For 50K, Agencies Get Powned By Disney + Julie Roehm, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on AgencySpy >

Inside Your Agency. Deep Inside
AgencySpy in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

FishbowlNY

FishbowlDC

FishbowlLA

MediaJobsDaily

GalleyCat

UnBeige

MobileContentToday

AgencySpy

AgencySpy Editors
Matt Van Hoven
AIM/Twitter: agencyspy

Kiran Aditham
AIM/Twitter: PvnkFreud

Tipline:
212.547.7935

Email AgencySpy

Follow AgencySpy
Anonymous Tips


Topics

2008 Prez Election

About

About Us - Modules

Aegis

Agencies

Agency.com

AKQA

Anomaly

Arnell

Arnold Worldwide

Avenue A/Razorfish

Awards

Bartle Bogle Hegarty

BBDO

Berlin Cameron United

Blind Item

Booked

Boutique Call

Brands

Broadcast

Campaigns

Campbell Ewald

Carat

Celebrity

Comment of the Day

Conferences

Craigslist is Your Hero

Cramer-Krasselt

Crispin Porter & Bogusky

DDB

Deep Focus

Dentsu

Designing (Wo)Men

Deutsch

Digitas

Doner

DraftFCB

Droga5

Element79

Enfatico

EuroRSCG

Fallon

Gaming

GlobalHue

Go Twitter, Go

Goodby

Grey Worldwide

GroupM

GSD&M

Ha!

Hal Riney

Hot Ad (Wo)Man Of The Day

I Have Twatted

Interpublic

J. Walter Thompson

Kirshenbaum Bond

Leo Burnett

MadMen, The Musical

Martin Williams

McCann

Mcgarrybowen

MDC Partners

Media Buying

Mediabistro

MediaVest

MindShare

Mobile

Mother

Moving Pictcha

Mullen

Naked

News

No Wukkas - The Job Hunt

Ogilvy

OMD

Omnicom

Online

Op-Eds

Outdoor

Party Party!

People

PHD

Planning/Consumer Insights

Poke

Print

Publicis

R/GA

Raw and Uncut

Razorfish

Reading List

Saatchi & Saatchi

Social Media

Spot Runner

StrawberryFrog

Stupid Intern

Sustainability

TBWA/Chiat Day

Television

The Martin Agency

The Menu

The Richards Group

The Spies

The Super Bowl

Tribal DDB

We Hear...

Week in Advertising

What The...?

Wieden & Kennedy

WPP

Young & Rubicam

Links

mb News Feed
5 Blogs Before Lunch
AdAge
AdForum
AdFreak
AdLand
Adomatica
AdsOfTheWorld
AdScam
Adverganza
Advergirl
Adweek
Denver Egotist
Illegal Advertising
Mediaweek
MyOpenKimono
The Toad Stool
Please Feed the Animals
TribbleAgency

Archives

November 2009

October 2009

September 2009

August 2009

more...


Job Listings

Featured Listings

Regional Sales Director
TIG Global
Chevy Chase, MD

Proofreader/Copy Editor
Global Advertising Agency
New York, NY

Director of Publisher Sales
Pontiflex
Brooklyn, NY

Assistant/Junior Media Buyer
Advertising Agency
New York, NY


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers