Earlier today, The Tribble Agency reported that Kimberly Clark hired Naked Communications New York. The brand is turning away from the :30 spot in the hopes of

"developing media-neutral marketing ideas, communications plans and channel strategies for K-C's consumer brands, including Huggies, Kleenex, Scott, Pull-Ups, Cottonelle, Viva, Depend and GoodNites." [Brandweek]

Naked will work with JWT, MindShare and Ogilvy & Mather and Kanter, Clark's WPP partners. It's a trifecta, if you know what we mean. It's a big win for Naked and so we asked, Kacy Erdelyi, a senior stragetist with a great reputation at the shop, why they got the gig:

"Kimberly Clark selected Naked because we f-ing rock! But seriously it's because we are the only company that actually delivers integrated marketing solutions. More and more clients are after truly integrated marketing solutions, and honestly we're the only ones that can do it. And the biggest. And the best."