DraftFCB is folding Rivet into Lowe London. Nokia is Rivet London's biggest account. The shop has been handling retail and below-the-line work for the brand. As the phone giant goes into review on its global sponsorship and trade marketing businesses, DraftFCB is shoring up their chances.

DraftFCB, Rivet and Lowe shops in New Zealand have already merged. The so-called "global boutique" ain't so global anymore. Who's next? Chicago or New York? Hmm... if you're George Parker you'd say Chicago most definitely.

More: Two by Four/Chicago Takes It Down A Notch