AgencySpy
 
Receive mediabistro.com's Daily AgencySpy Feed via email


Daily Media Newsfeed Click here to receive mediabistro.com's Daily Media Newsfeed via email.

Wednesday, Dec 19

The Harry Situation Is Just Lame

We only comment on campaigns when they are either really good or totally awful. Here's on from the bad pile:

L'Oréal has created a campaign for their product Garnier with the help of Avenue A/Razorfish, part of Microsoft, and Kirt Gunn, an agency in New York that specializes in interactive advertising. The team has created a site, blog and videos for a fake show called "The Harry Situation," which was sponsored by Garnier. The "show" is filled with heavy product pushing, which supposedly caused a creator of the series to hijack the site and expose the over-commercialism. Yeah. He begins blogging video clips that are excerpts from the episodes of "The Harry Situation.

Above is a Garnier rep disavowing the show as part of the campaign.

"The Harry Situation" is being billed as "viral." We hate pointing this out, yet again, but you can't launch a campaign as "viral." It either goes viral or it doesn't and in the case of "The Harry Situation," it looks like it isn't going to go viral. Check out the low, low views on YouTube right now. Also... the blog doesn't allow viewers to embed the content, so um... how viral are you guys really going to go?

Anyway, the creators told the Herald Tribune that:

"The site becomes the buzz factor and consumers who know about it can brag they're in the 'in' crowd."

HAHAHAHAHA. Come on. That's funny! The "in crowd" for this campaign? No way. Doesn't exist. The concept doesn't allow it. It's not even remotely interesting, sticky, cool, ground breaking and yes, we're ranting and going to shut up now, but hahahahahaha.


new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, The Harry Situation Is Just Lame, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on AgencySpy >

Interested in advertising on AgencySpy?

AgencySpy is a blog about the advertising industry
Editors:
Matt Van Hoven
AIM: agencyspy

TheSpyWriter
AIM: thespywriter

  AgencySpy twitter feed loading...

View twitter directly

Follow AgencySpy via Twitter

About

Syndication

Anonymous Tips


mb Blogs

FishbowlNY

FishbowlDC

FishbowlLA

TVNewser

PRNewser

GalleyCat

UnBeige

MobileContentToday

AgencySpy

Categories

About

About Us - Modules

About Us - Subheader Module

AD-vice

Aegis

Agencies

Agency.com

AKQA

Anomaly

Applause

Arnold Worldwide

Awards

Bartle Bogle Hegarty

BBDO

Bedtime Stories

Berlin Cameron United

Brands

Broadcast

Campaigns

Campbell Ewald

Carat

Celebrity

Conferences

Crispin Porter & Bogusky

DDB

Deep Focus

Deutsch

Digitas

DraftFCB

Droga5

EuroRSCG

Fallon

Generalities

Goodby

Grey Worldwide

GroupM

GSD&M

Hires and Higher Up...

Inspiration

J. Walter Thompson

Kirshenbaum Bond

Leo Burnett

Martin Williams

McCann

Mcgarrybowen

Media Buying

MindShare

Mobile

News

No Wukkas - The Job Hunt

Oglivy

OMD

Online

People

Print

Publicis

R/GA

Saatchi & Saatchi

Social Media

StrawberryFrog

Sustainability

TBWA/Chiat Day

Technology

Television

The Martin Agency

The Richards Group

The Spies

Tribal DDB

We Hear...

What The...?

Wieden & Kennedy

WPP

Young & Rubicam

Links

mb News Feed
5 Blogs Before Lunch
AdAge
AdFreak
AdLand
AdScam
Adverganza
Advergirl
Adweek
Mediaweek
The Toad Stool
TheBobosphere
TribbleAgency

Archives

July 2008

June 2008

May 2008

April 2008

more...


Recent

Taco Bell Really Trying to Work the Hip Hop Angle

50 Cent Suing for More than a Dollar

No Wukkas: Google Seeks SAE


Subscribe

Click here to receive the Daily Media News Feed by email.

Job Listings

Featured Listings

National Advertising Sales
Horse Society Magazine
Providence, RI

Director, Ad Operations
IAC Programming
New York, NY

Account Executive
Beyond Race Magazine
New York, NY

Advertising Sales Representatives
Vendome's HCD, LTL, HCI Magazine titles
New York, Cleveland,

Become a partner


ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l mbToolbox l PRNewser l AgencySpy l MobileAppsToday l MobileContentToday l MobileMarketingToday l MobileDevicesToday
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

JupiterOnlineMedia

internet.comearthweb.comDevx.commediabistro.comGraphics.com

Search:

Jupitermedia Corporation has two divisions: Jupiterimages and JupiterOnlineMedia

Jupitermedia Corporate Info


Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy.

Web Hosting | Newsletters | Tech Jobs | Shopping | E-mail Offers