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Seventh Point Advertising is looking for a Interactive and Social Media Specialist. See the next featured job.
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Seventh Point Advertising is looking for a Interactive and Social Media Specialist. See the next featured job.
Verizon Business is looking for a Client Partner Media and Entertainment. See the next featured job.
GoCARD/GoGORILLA Media is looking for a Account Manager - OOH Advertising Sales. See other great jobs at our Job Board.
Monday, Oct 27
The Political Bubble Will Burst; Media Spend Will Burn Baby BurnUgh. Ack. Blech. More reality comes your way by NYT columnist David Carr this morning: "In the last presidential election cycle, all political advertising spending was about $1.7 billion. This year it will be $2.5 billion, according to current estimates. The bullish year in broadcast political bull has served as something of a Band-Aid on a hemorrhaging ad market. Pulling that bandage off on Nov. 5 is going to hurt." Automotive is the crapper. Financial ads? Forget about it. And soon, the attack ads, 30 minute spends and all that jazz will be (sniff, sniff) vapor. So, what happens when the political gravy train runs dry for local TV networks and those big ones, too? The ad spend... dear gawd. More: Email This Post |
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