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Friday Feb 22, 2008
Who Will Snag Wyndham?Wyndham Hotel Group is deciding between three shops for their Super 8, Howard Johnson and Travelodge brands. Berlin Cameron is one according to AdWeak. Berlin needs a win considering the recently lost two big accounts Boost Mobile and Heineken. The business is supposedly worth $25M to $30M. The incumbent on Travelodge and Howard Johnson is Eastwest Marketing Group, who was nixed early on in the process. Anyone know who else is pitching on the account? Email This Post |
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