Receive mediabistro.com's Daily AgencySpy Feed via email


Daily Media Newsfeed Click here to receive mediabistro.com's Daily Media Newsfeed via email.

Sunday, Sep 28

Why Agencies Shouldn't Try Their Hands At PR

360subaru.jpg

Public relations companies are all over the advertising industry's turf these days. Look at Edelman who sometimes dictates creative. Sheesh. Despite advertising firms kicking their own PR divisions into gear (see Crispin Porter), the flow of capability does seems not to swing both ways.

Today's example comes from Carmichael Lynch who won the Subaru account in October 2007. The agency sent out an email release to car blogs and automotive magazines about a 1968 Subaru 360 being placed in the agency's Minneapolis office. Yeah. Not that interesting for starters, but it gets better in the way of major typos. First, the subject line includes the word Airbourn. Yeah. I know. Then, Carmichael Lynch goes on to ramble through a crappy copy and then, misspell the name a Subaru model. It's Forester kids. Not Forrester. For shame.

Blogs are now writing about the misspellings rather than focusing on the (meager) press initiative. Sad. The entire email is after the jump.

More: Colle + McVoy Part with Mike Fetrow


Subject: Subaru 360 Goes Airbourn To Find Home on 10th Floor

Click the "Related URL" link above for fun pictures of a Subaru 360 (circa 1968) that was "carried" up to the 10th floor of agency Carmichael Lynch where it now greets visitors to the Minneapolis advertising agency.

Carmichael Lynch handles all advertising, media, digital advertising and dealer support for Subaru of America. Shortly after the agency's partnership with Subaru was announced in 2007, Carmichael Lynch located this classic and rare Subaru 360. The car needed a bit of work – but now is ready to be on display in the 10th floor lobby.

The Subaru 360 was first sold in the U.S in the late 1960's – the car was in production from 1958-71.

On Saturday morning, the car was hoisted, with great care, by crane through a removed window panel of the agency's 10th floor.

Today's Subaru Forrester, Outback, Impreza, Legacy, Tribeca and WRX can each trace their lineage back to the Subaru 360.

new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Why Agencies Shouldn't Try Their Hands At PR, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on AgencySpy >

Inside Your Agency.
Deep Inside.

Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

FishbowlNY

FishbowlDC

FishbowlLA

MediaJobsDaily

GalleyCat

UnBeige

MobileContentToday

AgencySpy

AgencySpy Staff

Editors:
Matt Van Hoven
AIM/Twitter: agencyspy

Kiran Aditham
AIM/Twitter: PvnkFreud

Tipline:
212.547.7935

About

Syndication

Anonymous Tips

Topics

2008 Prez Election

About

About Us - Modules

Aegis

Agencies

Agency.com

AKQA

Anomaly

Arnell

Arnold Worldwide

Avenue A/Razorfish

Awards

Bartle Bogle Hegarty

BBDO

Berlin Cameron United

Boutique Call

Brands

Broadcast

Campaigns

Campbell Ewald

Carat

Celebrity

Comment of the Day

Conferences

Cramer-Krasselt

Crispin Porter & Bogusky

DDB

Deep Focus

Deutsch

Digitas

Doner

DraftFCB

Droga5

Element79

Enfatico

EuroRSCG

Fallon

Gaming

GlobalHue

Goodby

Grey Worldwide

GroupM

GSD&M

Hot Ad (Wo)Man Of The Day

Interpublic

J. Walter Thompson

Kirshenbaum Bond

Leo Burnett

Martin Williams

McCann

Mcgarrybowen

Media Buying

MindShare

Mobile

Mother

Mullen

Naked

News

No Wukkas - The Job Hunt

Ogilvy

OMD

Online

Op-Eds

People

PHD

Planning/Consumer Insights

Poke

Print

Publicis

R/GA

Raw and Uncut

Razorfish

Reading List

Saatchi & Saatchi

Social Media

Spot Runner

StrawberryFrog

Sustainability

TBWA/Chiat Day

Television

The Martin Agency

The Menu

The Richards Group

The Spies

The Super Bowl

The Week in Advertising

Tribal DDB

We Hear...

What The...?

Wieden & Kennedy

WPP

Young & Rubicam

Links

mb News Feed
5 Blogs Before Lunch
AdAge
AdForum
AdFreak
AdLand
Adomatica
AdsOfTheWorld
AdScam
Adverganza
Advergirl
Adweek
Denver Egotist
Illegal Advertising
Mediaweek
MyOpenKimono
The Toad Stool
Please Feed the Animals
TribbleAgency

Archives

July 2009

June 2009

May 2009

April 2009

more...


Recent

Today's Illegal Ad: Bruno Gets Bruno'd

W+K, New York Taps Ben Hughes as CD

R/GA is closed today


Subscribe

Click here to receive the Daily Media News Feed by email.

Job Listings

Featured Listings

Senior Sales Executive
Sudden Industries Inc.
New York, NY

Account Executive, Retouching
Digital Imaging Studio
New York, NY

Content Strategist
HUGE
Brooklyn, NY

Engagement Director
HUGE
Brooklyn, NY


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers