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Ah, So This is How Halftime Was Born

If you’ve ever wondered how NFL’s halftime started, Denver-based agency Motive has the (entirely fictional) answer for you in their new spot for Pepsi, “There Since the First Halftime.”

In the 30-second spot, a group of guys playing football are interrupted when a broken down car full of fetching ladies arrives asking for help. One of the guys tells his team to stay focused, but the girls shout, “We’ve got Pepsi!” Another player says “What if we just take, like, fifteen minutes?” and thus, Motive and Pepsi would have you believe, halftime was born. It may be a bit ridiculous, but, more importantly, it’s fun and memorable.

The spot marks the Hungry Man debut for director Kinka Usher. The former DGA Director of the Year joined the production company, along with EP Nancy Hacohen, last month.

“There Since the First Halftime” started running during the NFL Playoffs this past Saturday as part of a larger campaign supporting the Pepsi-sponsored Super Bowl Halftime Show. Chances are you’ll catch it if you stick around for commercial breaks during the Conference Championships this Sunday. Credits after the jump.

Credits:

DIRECTOR: Kinka Usher

PRODUCTION COMPANY: Hungry Man

PROD. COMPANY EP/MANAGING PARTNER: Kevin Byrne

EP: Nancy Hacohen

EP: Mino Jarjoura

EP: Dan Duffy

PRODUCTION COMPANY LINE PRODUCER: John Marx

DP: John Toll
AGENCY: Motive

CEO AND EXECUTIVE CREATIVE DIRECTOR: Matt Statman

ASSOC. CREATIVE DIRECTOR: Spencer Trierweiler

ASSOC. CREATIVE DIRECTOR/COPYWRITER: Chris Reinhard

CREATIVE DIRECTOR: Tom Evans

SENIOR PRODUCER: Carol Williams

ACCOUNT DIRECTOR: Taylor Woodard

EDITOR: Charlie Johnston

EDITORIAL PRODUCER: Kate McCormick

EDITING COMPANY: Lost Planet Editorial

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