PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

AKQA Senior Art Director Makes the Logo Bigger with New Tumblr

Logo BiggerAKQA senior art director Andrew Wendling has, in his own words, “decided to finally give in and make the logo bigger” on his new Tumblr dedicated to enlarged versions of famous logos. We’re not sure where the perceived pressure for this project was coming from, but if you’re a design junky, this kind of thing should be right up your alley.

Logos featured on the site include Batman, Playboy, Starbucks, Red Bull, Panda Express, Shell, NBC, and others. So far the project includes two pages of blown-up logos, but check back for updates. Seeing the logos in the zoomed in, larger format does help cast them in a different light. The Starbucks logo, in particular, reveals details you might miss from the regular sized version.

This reminds us a little bit of  Nick DiLallo and Doug Zaner‘s project animating the evolution of famous logos, which we covered last month. Check out Wendling’s logo-enlarging project here, and sound off in the comments section with your opinion.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!